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TMCNet:  SoundHound Launches Immersive Second Screen GRAMMYs Experience, Offering Fans an Interactive Companion on Music's Biggest Night

[January 24, 2014]

SoundHound Launches Immersive Second Screen GRAMMYs Experience, Offering Fans an Interactive Companion on Music's Biggest Night

SANTA CLARA, Calif. --(Business Wire)--

SoundHound Inc., the revolutionary sound search company, today announced that it has developed a dedicated page within its music and sound discovery mobile application specifically for users who will SoundHound the GRAMMYs live. The results will help fans enjoy music's biggest night - the 56th Annual GRAMMY Awards - by providing augmented content and an immersive experience during the show.

SoundHound's 2014 GRAMMYs Page (Photo: Business Wire)

SoundHound's 2014 GRAMMYs Page (Photo: Business Wire)

The GRAMMYs will air on Sunday evening on CBS starting at 8 PM ET from the Staples (News - Alert) Center in Los Angeles and will feature live performances by some of the most SoundHound'ed artists of the year.

During the show, users watching on TV can SoundHound the live broadcast to see the name of artists performing along with real-time information, including winners, and the latest tweets from the official #grammys hashtag. SoundHound is deploying its broadcast recognition technology specifically for the GRAMMYs, accessible via the 'orange button' best known for searching for recorded music and exclusively identifying singing and humming.

Beginning today, SoundHound users can use the app to learn more about the show, seeing which Artist will perform, Award Nominees, Twitter (News - Alert) buzz and more.

"SoundHound is the gatway to all things music and we strive to delight our users, so we have created a unique companion experience for 'music's biggest night'," said Katie McMahon, Vice President of Sales and Marketing for SoundHound Inc. "Before, during and after the show, SoundHound will be delivering an immersive experience, enabling fans to explore the artists and the music more deeply on their mobile devices."


The SoundHound app is available today for free from the App Store on iPad, iPhone and iPod touch, or at http://bit.ly/SoundHoundiTunes. On Android (News - Alert) devices, SoundHound is available at http://bit.ly/SoundHoundPlayStore. Windows Phone (News - Alert) users can download SoundHound at http://bit.ly/SoundHoundWindowsPhone. On BlackBerry (News - Alert) 10 devices, SoundHound can be downloaded at http://bit.ly/SoundHoundBlackBerry.

About SoundHound Inc.

SoundHound Inc. is the leading innovator in Sound Recognition and Search technologies. Its unmatched portfolio of technologies includes the world's fastest music and audio recognition, the world's only singing and humming search, instant-response large scale speech recognition systems, and automatic lyrics alignment. The SoundHound mobile application is the only App in the world that enables two distinct sound inputs to be recognized through a single search button. Both recorded music and a hummed query can be identified, delighting users and friends with the magic of capturing a song or finding a song through singing it. SoundHound technologies are deployed globally through carrier, device manufacturer, and automotive partnerships. SoundHound's applications, available on all major platforms, have been downloaded by more than 185 million users.


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