|[January 25, 2014]
Dominion Dealer Solutions' Equity Mining Solution Chosen by Mazda North American Operations
NORFOLK, Va. --(Business Wire)--
Dominion Dealer Solutions, industry leader in equity data mining,
automotive marketing, CRM, DMS, lead generation, reputation and
inventory management, today announced that its equity tool,
DealActivator, has been chosen by Mazda North American Operations (MNAO)
as the single endorsed partner of equity mining solutions to its
retailers nationwide. Dominion Dealer Solutions is a division of
"We are gratified by Mazda's selection of our Dominion DealActivator
equity lead generation tool for its retailers. We look forward to
collaborating with Mazda to enhance its retailers' business
performance," said Robert Berndt, president of Dominion Dealer Solutions.
DealActivator mines the retailer's database for highly qualified equity
customers from sales and service, delivering data to the dealer daily.
DealActivator also provides customized support email and direct mail
campaigns from each retailer to these customers. MNAO has chosen this
program as part of its nationwide retailer-sponsored opportunities.
DealActivator improves sales and customer loyalty through previously
untapped equity customers.
Ron Stettner, vice president of sales, MNAO, said, "DealActivator
identifies customers in positive equity positions resulting in greater
owner loyalty, improved inventory turns and increased lifetime customer
value. DealActivator also provides our Mazda dealers with information
that generates greater customer interest and maximizes traffic
opportunities, which increases closing ratios and gross profit."
Dominion's DealActivator provides competitive advantages to local
retailers by harvesting current customers from the DMS, creating a new
sales initiative in the service drive, and then delivering the best
possible prospects by pushing customers into the market early.
DealActivator also makes contact with a retailer's best customers by
utilizing automated multichannel messaging that sends pre-qualified
buyers directly to the showroom, thus driving significant revenue and
About Mazda North American Operations
Mazda North American Operations is headquartered in Irvine, Calif., and
oversees the sales, marketing, parts and customer serice support of Mazda
vehicles in the United States and Mexico through nearly 700 dealers.
Operations in Mexico are managed by Mazda Motor de Mexico in
Mexico City. For more information on Mazda vehicles, including
photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service
customers for life. Dominion's Progressive Retail PlatformTM
includes customer relationship (CRM) and dealer management systems (DMS)
with actionable intelligence from the Microsoft (News - Alert) Dynamics platform.
Dominion is one of Microsoft's global partners, sharing R&D, sales and
marketing resources. The Progressive Retail PlatformTM also
contains lead management and equity mining technology, inventory
management analytics, social media marketing and reputation management
solutions. Dealers nationwide purchase custom lead generation
and digital marketing tools from Dominion including: responsive design
websites, SEO, SEM, digital advertising, multi-channel marketing,
specialized data aggregation, mobile apps and market reports. OEMs and
auto dealers nationwide utilize Dominion Dealer Solutions' technologies
to solve their marketing challenges. Dominion Dealer Solutions is
redefining automotive retail by delivering first-class customer
experiences for local car buyers. For more information, visit our website,
like us on Facebook, Pinterest or YouTube,
or follow us on Twitter.
About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing
company serving the automotive, recreational and commercial vehicle,
real estate, apartment rental, employment, parenting, and travel
industries. Headquartered in Norfolk, Virginia, with 3,300 employees in
the United States, Canada, England, Spain and Italy, the company
provides a comprehensive suite of technology-based marketing solutions,
and more than 45 market leading websites. Millions of For Rent®,
Employment Guide® and HotelCoupons.com® publications are distributed
across the U.S. each year. For more information, visit DominionEnterprises.com.
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