#DitchTheCan Teams with TVA Media Group to Launch New Campaign [Food and Beverage Close - Up]
(Food and Beverage Close - Up Via Acquire Media NewsEdge) #DitchTheCan, a company behind new energy drink KAOS Gold Energy, and the concept "Social Network Marketing," announced that it will be teaming with TVA Media Group, Inc. - an independent media company in North America - to launch a national ad campaign this spring.
According to a release, TVA will be producing a 28:30 infomercial, supported by :30 and :60 DRTV spots, promoting both DTC's product and their network marketing opportunity that allows people to get paid daily to drink and promote energy drinks .
The campaign will take place over the course of several months and will include mixed media channels such as television, airlines, print, radio, internet and social media, for an expected accumulated total of more than 100 million impressions. Campaign components will include a minimum of 25,000 television airings in Nielsen-ranked DMAs, four DRTV spots on major airlines, 12-15 TV and radio talk show interviews, 100-400 newspaper features placements, 100-400 radio feature placements, top story feature placements on the homepage of various internet news portals, and streaming video featured on various internet news portals.
"TVA was so impressed by DTC's Social Network Marketing model, they suggested a shared risk partnership right off the bat," said DTC Co-Creator Brian Krogstad. "We are excited that they see the enormous potential in this industry-changing concept. TVA has over 25 years of experience in performance-based media and we are confident that their expertise and connections make them the best partner to take DTC to the next level." Traditional network marketing has been slow to adopt social networking, but DTC is looking to change that and is ready to embrace what they consider an untapped market. The company's official launch took place earlier this month and they have already received enormous attention from network marketing industry veterans and social media celebrities, alike.
In addition to their marketing concept, DTC boasts a compensation plan that includes cash back on every order, free personalized websites, instant notifications and real-time commissions - all considered game-changers to experienced network marketers. KAOS Gold Energy features 80 percent less sugar and 70 percent fewer calories than the leading canned energy drinks, is gluten-free, and can be taken anywhere. Initial production is slated to begin within weeks at TVA's studio.
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