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TMCNet:  Top Real Estate Marketing Experts Launch First Residential Real Estate App with Comprehensive Property and Neighborhood Information

[January 28, 2014]

Top Real Estate Marketing Experts Launch First Residential Real Estate App with Comprehensive Property and Neighborhood Information

SAN FRANCISCO --(Business Wire)--

Residential real estate marketing is moving into the mobile age. The Urban Living App is a custom mobile application for the residential for-sale and for-rent communities. The first-of-its-kind, the app gives real estate professionals a customizable platform for marketing properties, while harnessing social media to highlight neighborhood features and provide updates to buyers and renters.

The app was created by Urban Living Marketing, started by CEO Bill Fishkin, an internet marketing professional with nearly 20 years of experience and clients including The Carlyle Group and Harrah's, and President Rhonda Slavik, a residential marketing expert who has overseen marketing for over 3,500 condominiums and over $2 billion in sales throughout the west coat.


Developers, brokers and property managers can tailor the app to showcase their properties and display information about their neighborhoods. Additionally, communication with users is enabled through push notifications and messaging features.

"Real estate is changing," said Slavik. "Gen Y and millennials make up a greater portion of buyers and renters. With mobile use surpassing desktop use, it's imperative that marketing campaigns include a mobile component. Our app gives a competitive edge at a low cost."

Features include property highlights, neighborhood information with a community news feed that provides content from local businesses, and push notifications and messaging capabilities, which are more time and cost efficient since they are delivered directly to users' pockets.

"Consumers buy a lifestyle when they purchase or rent a property," said Fishkin. "The Urban Living App sells beyond the four walls - not just what's in them."

"Our tenants use the app for everything from reporting maintenance issues, to booking appointments with trainers in our fitness program, to reserving space in the community room club house," said Heather Wallace, business development director of the West Coast for Alliance Residential Company. Wallace, who currently oversees the management of Stanford West, faculty and staff housing for Stanford University, is also working with Urban Living Marketing to add a "Pay Rent" feature.

Pricing includes one-time setup fees ranging from $1,500-$4,000, and monthly fees are $150-$600.

Founded in 2013, Urban Living Marketing is headquartered in San Francisco. For more information, visit urbanlivingmarketing.com.


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