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TMCNet:  Deadline for 'pay to play' ; britain ROUND-UP [Daily Post (Liverpool, England)]

[January 30, 2014]

Deadline for 'pay to play' ; britain ROUND-UP [Daily Post (Liverpool, England)]

(Daily Post (Liverpool, England) Via Acquire Media NewsEdge) THE online games industry has been given a two-month deadline to comply with consumer protection rules aiming to prevent children feeling pressured to "pay to play".

The Office of Fair Trading (OFT) is cracking down on the industry by publishing a final set of principles for online and in-app games which will also cut the risk of payments disappearing from young players' parents' accounts without their knowledge.


It has given producers a deadline of April 1 to make sure they comply with the rules, which aim to ensure the cost of a game is spelled out to consumers up front.

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