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TMCNet:  FiLIP Now Available in AT&T Stores Nationwide

[January 31, 2014]

FiLIP Now Available in AT&T Stores Nationwide

NEW YORK --(Business Wire)--

Filip Technologies today announced that FiLIP, its award-winning wearable phone and smart locator for kids, is now available in AT&T (News - Alert) stores nationwide. With FiLIP, parents can easily stay in touch with their children with the push of a button, giving kids the ability to explore, play, and create their own adventures.

Designed for children ages 5 through 11, FiLIP combines GPS, Wi-Fi, and AT&T's wireless network into a colorful watch that can be worn to school, the playground, and everywhere in between. Parents can designate up to five trusted contacts with whom the child can communicate. FiLIP allows parents to send a short text message to their child or to set SafeZones, triggering a notification if the child enters or leaves a designated area*. FiLIP also features an intelligent emergency procedure to locate the child and quickly put them in touch with family if needed.

FiLIP retails for $199.99 and is also available for purchase online. For a limited time, new and existing AT&T customers will receive a $100 bill credit with the purchase of a FiLIP smart locator when they add a new line of service.** AT&T is the exclusive network provider for FiLIP in the US and provides distribution and billing services for the product. For just $10 per month as part of an AT&T Moble Share or standalone plan, parents have two-way voice calling so that they can talk or direct message with their children at any time.


"We've been extremely pleased with sales of FiLIP online and in AT&T's flagship store in Chicago since we launched in November last year," said Jonathan Peachey, CEO of Filip Technologies. "We know that many people want to see FiLIP and try out its features with their kids in-store before buying, and with this expanded availability they can do just that."

"FiLIP is an innovative form factor that is generating a lot of buzz and attention in the wearable space. We are excited to expand its distribution into our retail locations to make the product even more accessible to families," said Chris Penrose, senior vice president, Emerging Devices, AT&T Mobility. "FiLIP has been a great addition to AT&T's product lineup as a device designed specifically to improve family communication and provide parents peace of mind."

For more information on Filip Technologies, visit www.myfilip.com.

About Filip Technologies, Inc.

Filip Technologies, Inc. develops products and services designed to keep families in touch. Its products combine the two most important elements in family mobile offerings - communication and safety. The company's flagship product, FiLIP, is the world's first wearable phone and smart locator for kids.┬áIts award-winning design and technology combines cellular voice with geo-location capability in a device small enough to be worn on the wrist. Founded in 2010 by Sten Kirkbak after he briefly lost track of his young son Filip in a shopping mall, Filip Technologies is privately held with its headquarters in New York, NY and a development office in Raleigh, NC. For more information please visit www.myfilip.com, like us on Facebook (News - Alert) at http://www.facebook.com/myfilip or follow us on Twitter (News - Alert) at @MyFilipTech.

Filip Technologies and FiLIP are trademarks of Filip Technologies, Inc.

* Location tracking is not real time and speed of SafeZone notification depends on user settings.

** Offer ends 3/31/14. Subject to change. Activate new eligible postpaid wireless line to receive credit. GoPhone®, Machine-to-Machine, Enterprise on Demand & activations on BusinessConnect plans not included. Must maintain service & good standing status for 45 days. Credit received within 3 bill cycles. Activation/early termination/other fees and restrictions may apply. Visit att.com/100credit for full requirement.


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