|[February 03, 2014]
New Clear Channel Outdoor Digital Billboards in El Paso Urge Families to Apply to Stars Scholarship Fund By March Deadline
EL PASO, Texas --(Business Wire)--
Channel Outdoor (NYSE:CCO) and the Stars
Scholarship Fund launched a campaign on Clear Channel's (News - Alert) seven new
digital billboards in El Paso aimed at alerting families with qualified
high school and college students that the Fund's upcoming educational
scholarship deadline is March 31, 2014.
Stars Scholarship Fund billboards running in El Paso, TX (Photo: Business Wire)
Stars Scholarship Fund, a non-profit organization previously known as
South Texas Academic Rising Scholars (STARS), previously only awarded
scholarships to students residing in South Texas. The 2014-2015 academic
year is the first time that West Texas students, including those living
in El Paso, are eligible for the scholarships that range from $350
dollars to $10K per-student per-year. Stars Scholarship Fund awards
scholarships annually to students at every level of higher education and
all fields of study. In addition, scholarships are awarded to students
of any age, gender, ethnicity, religion, and background.
"Our organization wished to expand scholarship opportunities into West
Texas to serve a greater population of students," said Joe LaMantia Jr.,
founder and chairman, Stars Scholarship Fund. "Since this was the first
year those students were eligible, we wanted to make sure there was no
way the could miss the deadline to apply for this grant money to
further their education. Clear Channel Outdoor's expanded digital
network along heavily travelled commuter miles of El Paso highways will
ensure greater visibility for the scholarship fund, its deadlines and
that qualifying students capitalize on the opportunity."
El Paso is the nation's fastest-growing metropolis, with more than
827,000 people now calling the city home. The greater Texas, New Mexico
and Mexico area is also home to 2.2 million residents, making the people
contributing to the growth of this region an even more important
audience for advertisers.
The seven new digital billboards give El Paso advertisers and community
groups access to a robust out-of-home digital network with 21 screens.
Clear Channel Outdoor has expanded its digital network to help local and
national advertisers reach El Paso audiences, and the new digital
capabilities in the market enhance the local community with support for
law enforcement, emergency response messaging and local
community-building non-profits like Star Scholarship Fund.
In El Paso, 26 percent of the public drives an average of 200 plus miles
per week. This gives advertisers an even greater opportunity to reach a
diverse demographic that's spending more and more time out-of-home.
"The City of El Paso has been on a fast-track promoting new urbanism
including smart growth, mixed-use and walkable communities; the
development of a modern digital out-of-home network is part and parcel
of El Paso's progressiveness," said V.J. Smith president, Clear Channel
Outdoor-El Paso. "The flexibility and immediacy of our real-time digital
media network allows us to play a greater role as a community partner by
helping non-profit organizations like Stars Scholarship and law
enforcement to get their messages out, while also better serving
advertisers seeking to reach El Paso consumers."
About Stars Scholarship Fund
Stars Scholarship Fund partners with hundreds of local and national
businesses, organizations, colleges and universities annually. Together
the community has helped Stars raise over $21 million dollars since its
start a decade ago. Stars Scholarship Fund has helped over 10,000
students from south Texas receive a higher education through
scholarships to date. The goal of our organization is to assist students
who do not receive enough or any federal aid to cover the Cost of
Attendance at their institution. Stars Scholarship Fund strives to
ensure that deserving individuals are not denied the opportunities for
learning and discovery that are available in a university setting.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE:CCO) is one of the world's
largest outdoor advertising companies, with more than 750,000 displays
in over 40 countries across five continents, including 48 of the 50
largest markets in the United States. Clear Channel Outdoor Holdings
offers many types of displays across its global platform to meet the
advertising needs of its customers. This includes a growing digital
platform that now offers over 1000 digital billboards across 37 U.S.
markets. Clear Channel Outdoor Holdings' International segment operates
in nearly 30 countries across Asia, Australia, Europe and Latin America
in a wide variety of formats.
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Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140203005423/en/
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