|[February 03, 2014]
Clear Channel Outdoor Expands Digital Sign Network in Los Angeles Area
LOS ANGELES --(Business Wire)--
Clear Channel (News - Alert) Outdoor today announced it has added 14 new digital signs
in the greater Los Angeles marketplace in order to meet advertiser and
community demands to reach Los Angeles residents via digital out-of-home
advertising. The company now has a digital network of 33 signs in the
Clear Channel Outdoor digital billboard providing emergency information during the Glendora Colby fire. (Photo: Business Wire)
Digital signs provide a unique platform for enhanced creativity and
promotional flexibility with commercial messages while also equipping
local communities with a valuable real-time messaging service for public
safety, emergency response, law enforcement and community building.
Across greater Los Angeles, Clear Channel Outdoor offers a powerful
portfolio of traditional and digital signs in a wide array of formats,
giving advertisers mass-market reach or specific targeting based on
audience demographics or geography.
"Los Angeles is a modern city and the entertainment capital of the world
and Los Angeles County is the largest retail and manufacturing county in
the nation. To build their businesses, our local and national
advertisers demand state-of-the-art communications to reach their
customers -- our residents," said Greg McGrath, President, Clear Channel
Outdoor - Southern California. "Our new digital signs within greater Los
Angeles strengthen our ability to reach many of the same audiences we
were delivering to advertisers with digital signs in the city itself.
While we continue to advocate for the fair and reasonable use of digital
signs within the city, we are pleased to work with communities in the
larger Los Angeles marketplace to serve the needs of our advertising
clients and to strengthen those communities with the benefits tied to
Clear Channel Outdoor's digital technology enables instantaneous
creative updates and advertiser capability to respond in real-time to
current events and market conditions, enhancing the effectiveness of
campaigns. The unique and adaptive capabilities of digital signs mesh
well with the vibrant culture of Los Angeles, allowing local businesses
to connect with their communities while also providing larger
advertisers with a means to reach a broad audience.
Outdoor advertising is one of the most effective and affordable
marketing tools available to local small businesses. "Outdoor
advertising near our restaurant has been critical to our growth and
success in the Los Angeles community," said Richard Pink, co-owner of
famed Pink's Hot Dogs. "For many years, billboards have been an economic
driver for small businesses like Pink's because they provide tremendous
exposure to the residents of Los Angeles and the millions of visitors we
receive each year at a reasonable cost."
Clear Channel Outdoor's digital signs are also regularly used to relay
critical public safety information during emergency circumstances; this
includes AMBER alerts for child abductions, FBI Most Wanted notices, and
messaging from local police and fire departments. Clear Channel
Outdoor's digital network was a significant tool in the 2013 manhunt for
police-killer Christopher Dorner, and the digital network was most
recently used for safety messaging in conjunction with the Glendora
The sign industry in Los Angeles generates revenues for cities through
business license taxes and other fees and creates a wide range of jobs -
from highly skilled technical and digital services positions to
maintenance and repair work. In the current period of municipal fiscal
constraint, when local governments are seeking ways to generate revenue
to support important public services, cities and municipalities all
across the country have worked with digital sign companies to secure new
revenues. In recent years, forward-looking cities have implemented
legislative solutions to maximize public benefits for their citizens by
permitting digital signs in appropriate non-residential locations while
also reducing existing traditional signs. In California, Buena Park,
Carson, Industry, Baldwin Park, Irwindale, Compton, Sacramento, Oakland
and Hayward have joined communities in more than 43 states and 450 U.S.
jurisdictions by adopting standards for digital signs.
A complete list of sign locations in the Los Angeles area market is
available upon request.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) is one of the world's
largest outdoor advertising companies, with more than 750,000 displays
in over 40 countries across five continents, including 48 of the 50
largest markets in the United States. Clear Channel Outdoor Holdings
offers many types of displays across its global platform to meet the
advertising needs of its customers. This includes a growing digital
platform that now offers over 1000 digital billboards across 37 U.S.
markets. Clear Channel Outdoor Holdings' International segment operates
in nearly 30 countries across Asia, Australia, Europe and Latin America
in a wide variety of formats.
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Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140203005435/en/
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