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TMCNet:  Shazamable Super Bowl Broadcast Drives Engagement

[February 03, 2014]

Shazamable Super Bowl Broadcast Drives Engagement

NEW YORK --(Business Wire)--

Shazam®, the world's leading media engagement company, announced today that this year's Super Bowl broadcast is the company's most successful to date, with exclusive content from Bruno Mars and featured advertisers helping drive more than 700,000 Shazams of the broadcast, leading to millions of interactions.

"Last night, we saw record levels of engagement with the Super Bowl with more than 700,000 Shazams of the game, with more than half of those happening during Bruno Mars' halftime show. Our timeline experience offered users the ability to replay the ads, catch all the new music as it was unveiled, and get exclusive content," said Rich Riley, CEO. "We were excited to have partnered with Bud Light, Jaguar and Sonos on their advertising and with Bruno Mars, Atlantic Records and Warner Music Group on the halftime show." (Photo: Business Wire)

"Last night, we saw record levels of engagement with the Super Bowl with more than 700,000 Shazams of the game, with more than half of those happening during Bruno Mars' halftime show. Our timeline experience offered users the ability to replay the ads, catch all the new music as it was unveiled, and get exclusive content," said Rich Riley, CEO. "We were excited to have partnered with Bud Light, Jaguar and Sonos on their advertising and with Bruno Mars, Atlantic Records and Warner Music Group on the halftime show."

Shazam launched a new Timeline (News - Alert) feature for the Super Bowl that enabled viewers to keep up with all the key performances, ads, plays and tweets during the game. Plus, this year all of the ads aired during the Super Bowl were recognized by Shazam (News - Alert) - making it easy for viewers to watch again in the moment, today or anytime and share their favorites on social media. Other key features of the Shazam experience were:

  • 500,000 tracks of the new AfroJack single given away by Bud Light in a world exclusive;
  • An exciting British Villain experience associated with the Jaguar commercial;
  • Playlist of the half time show starring Bruno Mars and the Red Hot Chili Peppers, exclusive world premiere track downloads; and
  • Playlists from the teams' cities.

While there were a number of spikes in Shazm activity, the half time performance of Bruno Mars and Red Hot Chili Peppers singing "Give It Away" saw the biggest spike in activity. The complete top five Shazamed moments from the Super Bowl were:


  • Bruno Mars/ Red Hot Chili Peppers - Give it Away
  • Bruno Mars - Just The Way You Are
  • Chevrolet - Life
  • Jaguar - Rendezvous
  • Bruno Mars - Runaway Baby

Shazam recently launched its new Auto Shazam feature to make it easy for people to automatically identify the music and TV playing around them. The new feature is perfect for situations like watching the Super Bowl, when fans don't want to miss a minute of the action, because it works in the background or when people are using other apps. More than 90,000 - or nearly 15% of the identifications - were generated by Auto Shazam, identifying all aspects of the game, including the half time show and the ads.

Lastly, this is the first year where all the ads were Shazamable to watch again and share on social media. The top-Shazamed ads during the broadcast were:

  • Chevrolet - Life
  • Jaguar - Rendezvous
  • Bud Light - Cool Twist
  • Bank of America featuring U2
  • Budweiser - A Hero's Welcome

Prior to the broadcast, Shazam leveraged the reach of its new News Feed feature to reach out to more than 11 million iOS and Android (News - Alert) users in the U.S. to remind them about the Super Bowl broadcast. In the past months, Shazam's News Feed has featured artist messages and other content to keep fans effortlessly informed about the artists, TV shows, and brands they love.

ENDS

About Shazam

Shazam is the world's leading media engagement company connecting people to the media around them through their mobile device. When a user shazams a song or TV show, they are able to identify, explore, purchase and share that content. One of the world's top ten apps, Shazam reaches more than 420 million users in 200 countries, exceeds 80 million monthly active users, and is growing by another 13 million new users each month.

Shazam makes it easy for people to share their discoveries on Facebook (News - Alert), Twitter, Whatsapp, Pinterest and Google+. And to purchase through iTunes, Amazon and Google Play. For people who don't yet have the Shazam application on their smartphone, it is available for FREE on every major platform and can be found on iTunes App StoreGoogle playAmazon App Store, and other app stores.

For further information about Shazam Entertainment visit www.shazam.com and @ShazamNews. You can also follow us on Facebook or Google+. For daily music updates follow the Shazam Blog and @Shazam.

Shazam Media enquiries: PR@shazamteam.com

The Shazam, Shazam Encore, Shazam for TV names and icons are trademarks of Shazam Entertainment Limited.


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