|[February 04, 2014]
American Express and Diane von Furstenberg Announce Year-Long Relationship to Celebrate Forty Years of the Wrap Dress
NEW YORK --(Business Wire)--
American Express (News - Alert) announced today a yearlong relationship with fashion
designer Diane von Furstenberg to celebrate the 40th anniversary of her
iconic wrap dress. The collaboration is designed to deliver exclusive
experiences and memorable moments for American Express Card Members and
fashion fans across the country from two industry forces dedicated to
providing fashion consumers with digital innovation and unique shopping
The companies kick off their relationship at New York Fashion Week on
Sunday, February 9th at 5PM EST when American Express UNSTAGED Fashion
with DVF brings fans the digital front row view of von Furstenberg's
Fall 2014 collection, live streamed on AmexUnstaged.com and DVF.com.
Combining fashion and music, the exclusive event is set to a live
musical performance by St. Vincent, who will debut songs from her
highly-anticipated new self-titled album, due out on February 25th on
Loma Vista. American Express UNSTAGED was launched in partnership with
Vevo, the world's leading all-premium music video and entertainment
platform, and YouTube (News - Alert) in 2010, creating digital live streamed
experiences that blur the lines between in person and at home.
"American Express and Diane von Furstenberg have a long history of
collaboration and mutual admiration," said John Hayes, chief marketing
officer, American Express. "We are thrilled to partner, once again, to
celebrate the journey of Diane's iconic wrap dress. Diane is a true
visionary, and we could not think of a better way to begin this
relationship than by welcoming her into our American Express UNSTAGED
family and sharing her designs with fans everywhere."
"I am so excited to work with American Express and St. Vincent to create
a wonderful experience for fashion and music lovers alike," said Diane
von Furstenberg. "It is a truly special way to celebrate the dress that
started it all!"
Fans tuning in to see American Express UNSTAGED Fashion with DVF will
have access to several pre-show, in-show and post-show digital features
that blur the line between the at-home and front row experience. During
the live stream on February 9th, fashion fans will have the
opportunity to unlock an exclusive digital experience by tweeting with
the hashtag #AmexUNSTAGED, a special performance by St. Vincent taking
place following von Furstenberg's Fall 2014 industry show in the Card
Member Space at the American Express UNSTAGED Fashion with DVF event.
Following the live performance, the full-length UNSTAGED event will be
rebroadcast on AmexUnstaged.com for 24-hours and select songs from St.
Vincent's performance will also appear on AmexUnstaged.com and her Vevo
The ongoing collaboration between American Express and DVF will continue
throughout 2014, offering Card Members and Diane von Furstenberg
customers exclusive fashion events.
Tickets for American Express UNSTAGED Fashion with DVF are available for
Card Members at http://event.etix.com/ticket/online/frontDoor.jsp?performance_i=1795974
About "American Express UNSTAGED"
"American Express UNSTAGED," launched in the summer of 2010 in
partnership with Vevo and YouTube. Bringing the in-concert and at-home
viewing experiences to new heights, "American Express UNSTAGED"
showcases some of the music industry's most breakthrough artists playing
at landmark venues across the world, using digital and social media to
connect the online audience to the live shows in unexpected ways.
About American Express:
American Express is a global services company, providing customers with
access to products, insights and experiences that enrich lives and build
business success. Learn more at americanexpress.com and
connect with us on facebook.com/americanexpress,
Key links to products and services: charge
and credit cards, business
credit cards, travel
travel, and corporate
About Diane von Furstenberg
A global luxury lifestyle brand and one of the premier names in American
fashion, Diane von Furstenberg was founded in 1972 by the designer.
Renowned for its iconic wrap dress and signature prints, DVF has
expanded to a full collection of ready-to-wear and accessories including
handbags, shoes, small leather goods, scarves, and fine jewelry. The
company also offers luggage, eyewear, and home furnishings. In 2012, its
Founder and Co-Chairman, Diane von Furstenberg, was named the most
powerful woman in fashion by Forbes Magazine. Headquartered in New York
City, DVF now boasts a global distribution network in over 55 countries
and 1500 points of sale including 101 DVF owned and partnered stores
throughout North and South America, Europe, the Middle East and Asia
Pacific. DVF can be found online at http://www.dvf.com.
About St. Vincent
St. Vincent is the moniker of the highly respected guitar player,
singer, and songwriter Annie Clark, described by NPR (News - Alert) Music as "an artist
who continues to redefine what it means to rock an electric guitar." Her
upcoming fourth solo album, the self-titled 'St. Vincent,' showcases
Clark at her most assured and gripping, as she meshes distorted,
aggressive guitars and bold vocal and synthesizer arrangements on top of
a relentless rhythm section.
The album follows her last solo release, 2011's 'Strange Mercy,' which
was called "one of the year's best" by the New York Times and "something
to behold" by Pitchfork, and her 2012 collaboration with David Byrne,
'Love This Giant,' another critical smash that was dubbed "marvelous" by
the New Yorker. In 2013 she was the recipient of the Smithsonian
Institute's American Ingenuity Award in the Performing Arts.
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