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TMCNet:  At Apps World 2014, Airpush Featured on High-Level Panel Exploring Monetization Strategies for Mobile App Developers

[February 05, 2014]

At Apps World 2014, Airpush Featured on High-Level Panel Exploring Monetization Strategies for Mobile App Developers

SAN FRANCISCO --(Business Wire)--

"Show me the monetization."

That could well be the call to action for Thursday afternoon's panel at Apps World North America 2014, "Monetization as a Foundation for Developer Businesses." Prominent on that panel will be Tan Tmangraksat, VP of Publisher Solutions, Airpush (www.airpush.com), a leading mobile ad platform. The company is exhibiting in Booth #101, at Moscone Center West.

Airpush's appearance at Apps World follows closely on the heels of two watershed developments for the company: the news last week that Forbes has placed Airpush second on its 2014 list of "America's 100 Most Promising Companies," and this week's announcement of a partnership with OpenX (www.openx.com), one of the world's leading providers of digital and mobile advertising technology, to launch AirX, a major new private mobile ad exchange.




     

WHAT:

At Apps World North America 2014, members of the media are invited to attend a lively panel discussion on how industry leaders are exploring emerging trends to help drive new revenues, usage and engagement of mobile developers. Among the themes:

 

? Monetization strategies: in-app purchase, virtual currencies, freemium, ad-supported, and premium sponsorships

? How to increase your cart conversion, revealing the secrets

? Exploring different ways to enhance the revenue potential of both paid and freemium apps, tapping new revenue sources

? How to leverage an API sharing community portal to drive new revenues, usage, and engagement of mobile developers

 
AppsWorld North America 2014 features two days of engagement and discussion around the rapidly-growing mobile apps industry. The developer conference and exhibition takes place at San Francisco's Moscone Center West, Feb. 5-6. With more than 8000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals, the conference features keynotes, targeted workshop tracks, 1-on-1 meetings, networking parties and more -- all tackling a spectrum of issues across the app ecosystem. The event also includes free developer workshop tracks and an exhibition with 250+ exhibitors.
 

WHO:

Tan Tmangraksat, VP of Publisher Solutions, Airpush.

A specialist in mobile monetization with expertise in global market, Tmangraksat was previously at Velti (News - Alert) as VP of Publisher Solutions for the Mobclix Exchange and Velti Media. He has also served with Yahoo!, where he was responsible for pricing and yield optimization for the West Coast region. Tmangraksat joined Yahoo! as part of the BlueLithium acquisition, where he contributed strategic leadership and was instrumental in the integration and management of the Yahoo! Ad Network on the Right Media Exchange. He holds a degree in Political Economy from the University of California.

 

WHEN:

Thursday, Feb. 6, 12:00 p.m. / Droid Track
 
Moderating the panel will be Carlo Longino, Director of Developer Marketing Services, Wireless Industry Partnership (News - Alert) (WIP). Joining Airpush's Tmangraksat on the panel will be:
 

? Ariel Shimoni, Director of Publisher Relations, StartApp

? Matt Tubergen, VP of Publisher BD and Programmatic, Appia

? Stefano Sassu, Vice President of Product Development and Marketing, Offercast Mobile

? Tim Jaconette, Senior Researcher - Mobile Apps, Stanford University

 

WHERE:

Moscone Center West, 747 Howard Street, San Francisco
 


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