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TMCNet:  Dowling Magnets Renews Commitment to Educational Products Market

[February 06, 2014]

Dowling Magnets Renews Commitment to Educational Products Market

ELMHURST, Ill. --(Business Wire)--

Dowling Magnets, a leading manufacturer of magnetic-based learning products, science kits, and educational toys, renews its commitment to the education market with the hire of Wendy Zachrisen, experienced strategic marketer and developer of best-selling classroom products and content.

Wendy Zachrisen (Photo: Business Wire)

Wendy Zachrisen (Photo: Business Wire)

As Brand Manager, a new role at Dowling, Zachrisen is tasked with all facets of managing and growing the Dowling Magnets brand. Responsible for overall business management, Zachrisen will be involved with strategic planning and will lead business development, marketing, product creation, and sales.

Specifically, Zachrisen will focus heavily on growing Dowling's product portfolio. Her research-based approach will be an asset to Dowling, helping to better identify teacher needs in order to craft more relevant products and messages. In addition, Zachrisen's deep education background will enable Dowling t create the highest-quality educational content and address key learning initiatives including STEM (Science, Technology, Engineering, and Math), Next Generation Science Standards, and Common Core State Standards.


"I couldn't be more excited to join the Dowling team! I'm eager to build the business through the creation of innovative new products that amaze children and through unique marketing content. There's an untapped market waiting for us-what kid can resist exploring magnets?" says Zachrisen. For Dowling, the attraction to Zachrisen was obvious. With 16+ years of experience in the educational products market, teaching experience, and expertise in Common Core State Standards and Consumer Products Safety, she was the clear choice for the role.

Zachrisen's experience includes nine years with Learning Resources, a leading global manufacturer of innovative, hands-on educational products. As Learning Resources' Educational Marketing Manager, Zachrisen consistently exceeded sales goals, radically improved the sales and life of new products through extensive market research, developed creative solutions for dealers, and served as the company's overall education expert. Zachrisen's sales experience includes positions with ETA hand2mind and Thomson (News - Alert) Learning/Heinle & Heinle Publishers.

Alice Martin, Director of Marketing at Dowling Magnets, beams "We're thrilled to have someone of Wendy's caliber on the team. She has a proven track record of creating and marketing top-selling educational products. We are especially impressed with her commitment to offering exceptional content as Dowling is determined to provide classroom products that not only capture kids' interest but also help students understand the concepts and future applications of what they are doing."

For over 65 years, Dowling Magnets, a division of Adams Magnetic Products, has combined science and innovation to offer breakthrough products for the home and classroom. Used in thousands of schools in more than 20 countries, Dowling's award-winning line introduces the wonders of magnetism to children of all ages.


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