|[February 10, 2014]
Entertainment Power Brand, 'Talking Tom and Friends' Celebrates Rapid Expansion
LONDON --(Business Wire)--
Outfit7, the entertainment company behind the global phenomenon Talking
Tom and Friends, is celebrating news that its flagship property has
grown in popularity by a massive 35% in the last four months alone. The
pop culture power brand now exceeds 230 million monthly active users - a
fan base that continues to grow exponentially around the world.
Having surpassed 1.5 billion global downloads, with 500,000 subscribers
to its YouTube (News - Alert) channels and over 14 million fans engaging on Facebook, Talking
Tom and Friends will be given life on the small screen as Outfit7 continues
development on an all-new animated TV series.
"The enormous success of Talking Tom and Friends is thanks to the
brand's characters and personalities, which resonate with people of all
cultures, ages and demographics," said Alessandro Traverso, COO, Outfit7.
"Not only are we seeing a huge increase in downloads, but our brand
awareness and consumer engagement continues to soar to record-breaking
"Talking Tom and Friends is one of the only global brands to
achieve download billionaire status, while also being strong in both
entertainment and games. The development of our TV series demonstrates
the global appetite for a property that is, at its core, true
interactive entertainment," continued Traverso.
Since debuting n global app stores in 2010 with the original Talking
Tom app, the Talking Tom and Friends brand now
comprises of a total of 14 apps featuring six unique characters. Outfit7
achieved global recognition when Talking Tom and Friends became
the fastest growing entertainment app series of all time, a mere 19
months after its launch. The brand has now become a global entertainment
phenomenon having infiltrated popular culture with its characters
featured on ABC's
Modern Family, NBC's Today Show and the 2013 White House Easter Roll
to name but a few.
Now, a dominant player in entertainment, the Talking Tom and Friends
mobile apps have permeated over 230 territories, having moved beyond
second screen entertainment to chart-topping YouTube singles, an
animated web series, innovative merchandise and the impending release of
its first TV series.
- ENDS -
For more information, please visit www.Outfit7.com
and www.talkingtom.com or
visit our Facebook,
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