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TMCNet:  Isobar Announces Partnership with hybris

[February 10, 2014]

Isobar Announces Partnership with hybris

NEW YORK --(Business Wire)--

Today, digital marketing agency Isobar announced a strategic partnership with hybris software, an SAP (News - Alert) company and the world's fastest-growing commerce platform provider. The partnership expands Isobar's ability to provide e-commerce solutions at record scale, speed and efficiency across markets, while also bringing hybris into the conversation with premiere luxury brands and omni-channel retailers seeking to reach consumers anywhere they prefer.

The highly flexible hybris platform allows organizations to synchronize commerce across multiple channels, brands, business models and geographies to rapidly enter new markets, launch new channels and manage multiple brands on a single platform. Isobar (News - Alert) will also create custom platforms for brands on the open development framework hybris created. The partnership builds on Isobar's successful e-commerce solutions created for clients including Herff Jones, Hilton, Avis, JBL and Nikon.

"The hybris and Isobar partnership ultimately means that our clients will gain the most innovative omni-channel solutions possible, because they can now tap into the collective expertise and resources available worldwide," Isobar Chief Commerce Officer Steven Moy said. "It will allow for a more nimble approach to our e-commerce offering, enhancing our offerings focused on boosting customer engagement with brands."

"As a company made up of a committed and iverse group of digital innovators and marketing visionaries, Isobar is a great partner for us," said Carsten Thoma, President and Chief Operating Officer at hybris. "The alliance combines Isobar's proven track record of delivering award-winning, complex omni-channel digital experiences at a global scale together with hybris' industry acclaimed hybris Commerce Suite. Our clients will be able to dynamically respond better to market opportunities, growing and innovating fast and reaping the rewards of rapid time to market with revenue generating campaigns."


About Isobar

Isobar is a global digital marketing agency consisting of nearly 3,500 digital pioneers in 63 offices, across 37 markets worldwide. Our clients include adidas, Avis, Danone, Coca-Cola, Fiat, Foot Locker, Google, General Motors (News - Alert), HBO, Kellogg's, Lego, Royal Caribbean and Sony. We have won over 300 major awards, including 12 Cannes Lions and 27 Agency of the Year titles, in the last three years. Isobar is part of the Dentsu Aegis Network. For more information, visit us at isobar.com | @isobarUS | facebook.com/isobar.

About hybris software

hybris software, an SAP Company, helps businesses around the globe sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers OmniCommerce™: state-of-the-art master data management for commerce and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a "leader" and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters (News - Alert) and 3M as well as consumer brands Toys"R"Us, Metro, Bridgestone, P&G, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris has operations in 15 countries around the globe. hybris is the future of commerce™. For more information, visit http://www.hybris.com.


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