|[February 11, 2014]
IS HADOOP READY FOR THE FUTURE? Actian Challenges: Hadoop Scales, but Many Barriers to Broad Market Adoption Remain Despite Market Drivers
REDWOOD CITY, Calif. --(Business Wire)--
Actian Corporation today challenged the industry to consider whether
current implementations of Hadoop can translate to mainstream adoption.
While many organizations have made significant Hadoop investments, most
projects are still experimental.
The massive potential value of using analytics-enabled business
processes to deliver transformational business impact remains largely
untapped. The digital taps have been turned on and will never be turned
off. The tsunami of data has hit the shore with initiatives like the
Internet of Things, and the question now is how businesses will get the
maximum value from this data to create transformational advantage in a
"Every individual and business will shortly be influenced in their
decisions by Big Data, and it's widely acknowledged that legacy stacks
just can't scale adequately," said Mike Hoskins, chief technology
officer, Actian Corporation. "While Hadoop is a tremendous step forward
as pioneers drive business value from their big data assets, optimal
adoption is limited to the privileged few with deep pockets and rarefied
skills. Simplifying Hadoop and removing the reliance on dated
MapReduce-driven approaches allows Actian to deliver 'Big Data for the
Rest of Us™.'"
According to a recent study
conducted by Sand Hill Group, current top uses of Hadoop tend to be
focused on ETL/ELT, data quality and preparation or augmenting an
organization's solution portfolio with basic analytics or business
intelligence.1 Hoskins explains Actian's commitment to
industrialize Hadoop, noting that only a small minority of Hadoop
projects are in production. Hoskins said, "What's needed is a robust
layer around Hadoop, like an exoskeleton, that accelerates all stages of
a big data analytics job natively in Hadoop, from design time through
execution processing to specialized analytic workloads."
Actian has done just that. As Hoskins explained, "Hadoop has become the
data lake and the Actian Analytics Platform surrounds it in a way that
enables organizations of all sizes to move quickly into production and
start realizing value. Actian enables you to immediately get a visual
drag-and-drop framework to load, transform, and analyze data in Hadoop
with up to 30x better design-time and run-time performance and no
coding." The Actian platform also gives companies high-performance
analytics on Hadoop data to help them respond to events in real time
and automate business processes with predictive and prescriptive models.
"Conventional wisdom holds that as a batch-oriented platform, Hadoop is
not well suited for running high-performance analytics applications,"
said Mike Vizard January 29, 2014 in ITBusinessEdge. "This week,
however, Actian unveiled the Actian
Analytics Platform, which enables a massively parallel columnar
database to natively process Hadoop data in a way that boosts analytics
applications performance by a factor of ten."
platform accelerates native Hadoop processing and enables
high-performance SQL queries on Hadoop using a massively parallel engine
that is optimized for multi-node Hadoop implementations. Together, they
make the power of Hadoop accessible to the broad market. The Actian
Analytics Platform now allows companies of any size to do what was
previously limited to big companies.
The Evernote (News - Alert) Case Study
The combination of new-age software running on modern hardware is giving
Actian's customers a significant price/performance advantage and
resulting in new use cases not feasible on legacy or Hadoop-only
implementations. Evernote uses the Actian
Analytics Platform to enhance high-speed marketing analytics to
improve customer experience and accelerate effectiveness of A/B testing
and digital campaigns - returning ad hoc queries on 25,000,000,000 rows
of data in less than three seconds, as Evernote
reports. Evernote adopted the Actian Analytics Platform as part of its
completely revamped architecture based on Hadoop, delivering scalability
and performance for its demanding production environment. The Hadoop
cluster, accessed via Hive, absorbs the rapidly accumulating log files,
accommodating affordable, massive data storage and parallel batch
processing jobs. The data, however, is cloned into the Actian analytics
database for more complex, multifaceted analytics. There, as Dave
Engberg, Evernote CTO, notes, "We're able to answer many types of
questions much faster than we could with a brute-force crawl in Hive. We
get a great performance boost with the Actian Analytics Platform."
Santa Clara at booth 725, Actian will be providing demos and
presentations of "Industrial Strength" Hadoop, and Evernote's Damon Cool
on "How Evernote Measures Conversion Using Hadoop Analytics" on February
12, 2014 at 1:30 p.m. PST in Ballroom H.
About Actian: Accelerating Big Data 2.0™
Actian transforms big data into business value for any
organization - not just the privileged few. Actian provides
transformational business value by delivering actionable insights into
new sources of revenue, business opportunities, and ways of mitigating
risk with high-performance in-database analytics complemented with
extensive connectivity and data preparation. The 21st century
software architecture of the Actian Analytics Platform delivers extreme
performance on off-the-shelf hardware, overcoming key technical and
economic barriers to broad adoption of big data. Actian also makes
Hadoop enterprise-grade by providing high-performance ELT, visual design
and SQL analytics on Hadoop without the need for Map Reduce skills.
Among tens of thousands of organizations using Actian are innovators
using analytics for competitive advantage in industries like financial
services, telecommunications, digital media, healthcare and retail. The
company is headquartered in Silicon Valley and has offices worldwide.
Stay connected with Actian Corporation at www.actian.com
or on Facebook,
Actian, Big Data for the Rest of Us, Accelerating Big Data 2.0 and
Actian Analytics Platform are trademarks of Actian Corporation and its
subsidiaries. All other trademarks, trade names, service marks, and
logos referenced herein belong to their respective companies.
1 "Do You Hadoop? A Survey of Big Data Practitioners."
Bradley Graham and M. R. Rangaswami, Sand Hill Group, October 2013.
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