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TMCNet:  Fira De Barcelona Partners with Airtag to Launch a Mobile Ordering Solution

[February 13, 2014]

Fira De Barcelona Partners with Airtag to Launch a Mobile Ordering Solution

NEW YORK & PARIS --(Business Wire)--

AIRTAG, the leading provider of mobile shopping solutions today announces a partnership with Fira de Barcelona, to launch the venue's first ever mobile ordering solution. Mobile ordering at Fira's restaurants has been integrated into the current app using AIRTAG's AIRSHOP API solution, which are white label mobile libraries that connect with a retailer's existing app and databases to simplify the addition of mobile commerce features. The new functionalities enable Fira de Barcelona event goers, to advance order and pay for meals by mobile phone and check-in at a restaurant using NFC and QR code technology.

AIRTAG Mobile Commerce API (Photo: Business Wire)

AIRTAG Mobile Commerce API (Photo: Business Wire)

"At high volume events, where most people are eating out at the same time, mobile commerce can really make the process faster and more convenient for customers," said Jérémie Leroyer CEO & Co-founder of AIRTAG. "We are thrilled to be working with Fira de Barcelona on this new project which will demonstrate how cashless mobile shopping and innovative technologies can improve everyday customer journeys in a big way."


Customer journey snapshot

  • The customer chooses their preferred restaurant theme such as sandwiches or seafood
  • Desired products are added to the basket and paid for using PayPal (News - Alert)
  • An order confirmation is stored in the app for in-store order pick-up

At their own leisure, the customer goes to the restaurant to pick-up the order and checks in with NFC or QR code technology by tapping or scanning a tag (News - Alert) near the restaurant's entrance. To add more value to the customer journey, mobile orders are picked-up at a designated check-out, which will move much quicker than other lines because there is no cash exchange or credit card processing at the point of sale.

Fira de Barcelona will use AIRSHOP APIs to deliver hundreds of thousands of conference goers throughout the year, a more convenient ordering and payment experience.

Hungry for mobile commerce?

Come by the AIRTAG booth 7J17 during the Mobile World Congress (News - Alert) to demo the Fira de Barcelona ordering solution and learn more about AIRSHOP APIs.

About AIRSHOP APIs

AIRSHOP APIs are AIRTAG's newest addition to the AIRSHOP suite. With AIRSHOP APIs, which are white label mobile libraries, retailers, event venues and brands can add mobile commerce functionalities to any existing application without having to change the user interface. This is because AIRSHOP APIs connect product databases and store information, so that any application can become a commerce solution.

About AIRTAG

The leader in mobile shopping ecosystem innovations, AIRTAG provides mobile solutions that deliver an interactive and engaging user experience. AIRTAG's quickly growing partner base is comprised of more than 35 retailers including; KFC, McDonald's, McCafé, Carrefour, DIA, G20, Dior, Reebok and Fira de Barcelona and 10+ financial institutions including; PayPal, MasterCard (News - Alert) Worldwide, ING, Rabobank, Crédit Mutuel, BNP Paribas and DU. Visit www.airtag.com to learn more.


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