Boost for Nisa ; IN BRIEF ... [Grimsby Telegraph (UK)]
(Grimsby Telegraph (UK) Via Acquire Media NewsEdge) LOCAL supermarket Nisa is feeling the benefits of a new marketing strategy after its exposure figures soared. A change in marketing strategy following the appointment of a number of senior staff members is boosting brand awareness nationally. Jennifer Holmes, head of brand and special projects at Nisa, said the new strategy, which saw "Price Smash" adverts run in a number of national newspapers, would show the store's customer focus. She said: "It will also get the message out to consumers that Nisa delivers fantastic deals and a great shopping experience." The company received a further boost by announcing a new two-store deal with the University of York. Nisa's first step into education retail brings with it a turnover of around Pounds 3 million per year. Jon Greenwood, University of York commercial director, said: "We have joined Nisa to maximise profitability and in my opinion I felt Nisa has that extra edge because of the strong team behind it."
The stores will cater to the student market by selling items such as lab coats and rice cookers alongside more traditional fare. Victoria Lockie, head of support and shared service at Nisa, said: "We have worked with the university to improve the store to ensure the consumer journey is enhanced and it is already experiencing a positive effect on sales."
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