MediaMath Launches Office in Singapore [Professional Services Close - Up]
(Professional Services Close - Up Via Acquire Media NewsEdge) MediaMath, the creator of the TerminalOne Marketing Operating System for digital marketers, announced the opening of a regional office in Singapore to aid further expansion into the APAC market.
According to a release, over the past three years, MediaMath established - and significantly grew - its presence in APAC. As one of the fastest growing markets globally, and a key focus for MediaMath's business, the decision to open a regional office in Singapore - a hub for the APAC digital advertising industry - was the logical next step.
Erich Wasserman, Co-founder and newly appointed Global Chief Revenue Officer, who led the EMEA and APAC organization for the past three years, said, "The new regional office will allow us to work closely with our APAC clients. The appointment of a strong local team - that combines experienced MediaMath talent with new hires - will ensure that clients have on-the-ground support from individuals with first-hand experience of MediaMath's TerminalOne Marketing Operating System and industry expertise."
He continued, "We already have a number new client relationships in the pipeline for 2014, so look forward to further leveraging our expertise to help clients deliver their commercial objectives."
MediaMath develops digital marketing technology and offers industry expertise that enables marketers to connect with consumers individually and at scale, across digital media.
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