SMARTRAC N.V.: Connect the unconnected: SMARTRAC launches SMART COSMOS
(DGAP Corporate News Via Acquire Media NewsEdge) (DGAP-Media / 18.02.2014 / 10:31)
Connect the unconnected: SMARTRAC launches SMART COSMOS
Amsterdam (Netherlands), Düsseldorf (Germany), 18 Feb, 2014 - Are we living
in a connected world? Does the 'Internet of Things' already exist? Hardly
so, as the vast majority of things are still not connected - a situation
the world's leading RFID company is going to change with a concept that was
introduced to the public at the 'World's Leading Retail Trade Fair'.
SMARTRAC's mission is to 'connect the unconnected', and the concept to
fulfill that mission was unveiled at the 'EuroShop' trade fair at
Düsseldorf. For this purpose, SMARTRAC initiates the evolution towards a
smart cosmos, comprising the Internet of Things, comprehensive
Machine-to-Machine and Machine-to-Object communication, and a wealth of
cloud based services.
To drive that evolution, SMARTRAC has established the platform SMART
COSMOS, where system integrators, app developers and, of course, users of
RFID and NFC technologies can participate for their benefit.
By adding a secure link, Tag Identification Credentials and supplementary
data as an integral part of its product offering, customers will be enabled
to connect objects to the digital world by linking the cloud based tag
credentials to the description of their belongings or company assets. Based
on this digital standard, customers and developer communities will have
access to a multitude of potential applications for authentication,
verification, identification and tracking of goods. Marketers will make use
of the platform SMART COSMOS to connect products and customers can create
and provide a unique and truly personalized consumer experience.
Being the world's largest manufacturer of RFID tags, SMARTRAC adds well
over one and a half billion datasets per year to this platform, which will
become an open standard and the biggest repository of object ID's
worldwide. To facilitate RFID adoption for end users and to give industry
partners the chance to choose from various tag suppliers, other RFID
companies and market partners are invited to join SMART COSMOS. To make
sure tags also comply with current IP regulations, a security certification
procedure will be established.
SMARTRAC customers will be able to link their data to their own IT and ERP
systems and to third party applications. SMARTRAC itself will also provide
a growing set of applications, starting with applications for license
compliance verification (e.g. 'Round Rock Scheme') and authentication of
electronic components of the tag as an anti-counterfeit/anti-cloning
'SMARTRAC is again taking the lead to boost the RFID and NFC ecosystem',
says Clemens Joos, CEO of SMARTRAC. 'With SMART COSMOS we are enabling the
ability to connect all things to the digital world and make this digital
signature available to business partners, customers and consumers, and
reaching out far beyond the connectivity of IP addresses. This will be a
significant driver for the true empowerment of the Internet of Things.'
SMARTRAC(R) is the leading developer, manufacturer and supplier of RFID and
NFC transponders, tags and inlays. The company produces both ready-made and
customized solutions used in access control, animal identification,
automated fare collection, border control, RFID-based car immobilizers,
contactless payment cards, electronic product identification, industry,
libraries and media management, laundry, logistics, mobile and smart media,
public transport, retail, and many more. SMARTRAC has its registered
headquarters in Amsterdam, The Netherlands. The company maintains a global
research and development, production and sales network. For more
information, visit www.smartrac-group.com and follow us on Twitter:
SMARTRAC Media Contact:
Head of Corporate Communications & Marketing
Phone: +31 203 050 150
End of Media Release
Issuer: SMARTRAC N.V.
Key word(s): Information technology
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