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TMCNet:  Caesars Entertainment and Planet Hollywood Resort & Casino partner with Monster to bring Pure Monster Sound® and Monster® headphones to The AXIS™ Powered by Monster™

[February 21, 2014]

Caesars Entertainment and Planet Hollywood Resort & Casino partner with Monster to bring Pure Monster Sound® and Monster® headphones to The AXIS™ Powered by Monster™

LAS VEGAS --(Business Wire)--

Caesars Entertainment®, Planet Hollywood Resort & Casino® and Monster, the world leader in high-performance audio consumer electronics, are joining forces to bring exceptional audio experiences and exclusive offers to Caesars Entertainment guests at The AXIS™ at Planet Hollywood Resort & Casino. The exclusive partnership will also create custom headphone designs to be sold at retail locations at more than 40 Caesars Entertainment resorts across the country.

Jason Gastwirth, Caesars Entertainment senior vice president of marketing and entertainment poses wi ...

Jason Gastwirth, Caesars Entertainment senior vice president of marketing and entertainment poses with Head Monster and Monster Founder, Noel Lee at the event celebrating the strategic partnership this week. (Photo: Business Wire)

The partnership will further enhance The AXIS, the newly transformed 7,000-seat live entertainment venue in Las Vegas, with state-of-the-art acoustics Powered by Monster™. With a shared passion for the very best in entertainment, which includes an enthusiasm for a world-class audio sensory experience, Caesars and Monster announce their new partnership by introducing the newly-named theater, The AXIS™ Powered by Monster™. Fueled by the high-performance sound characteristic of the Monster brand, The AXIS gives concertgoers the opportunity to enjoy the exceptional audio experience made possible by Pure Monster Sound®.

"At Monster, we are thrilled to team up with Caesars and Planet Hollywood to sponsor this truly amazing theater and to bring the unparalleled Pure Monster Sound® experience to its visitors," said Head Monster, Noel Lee. "Monster recognizes the global influence of Caesars and its family of brands, known for their unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership - all characteristics that Monster consumers have come to expect from our brand."

The AXIS boasts one of the largest video and projection installations in the world, with projections from 60 ultra-high-definition projectors that cover more than 200 degrees of the audience chamber. The walls of the audience chamber are wrapped in custom fabric designed to optimize the impact of the video content which will carry over into the stage area with 2,200 square feet of Panasonic (News - Alert)® high-definition 10 millimeter LED walls that can be reconfigured to meet the needs of various productions. In addition to an immersive visual experience, a massive array of 21-inch subwoofers ensures guests feel the music as well as they hear it. Monster will now enhance this amazing sound system with Pure Monster Sound®.

"When looking for a presenting sponsor for The AXIS, it was important that we find the right heritage, quality and brand to align with the top-notch entertainment experience at Planet Hollywood," said Jason Gastwirth, Caesars Entertainment senior vice president of marketing and entertainment. "Monster combines their high-performance, rich audio experience with Caesars premium entertainment to bring the best of both worlds to our artists and fans. As soon as our fans see the Monster name, they will understand the level of dedication we have committed to delivering a powerful music experience."

Te AXIS is quickly becoming the epicenter of A-list entertainment in Las Vegas from an all-star roster of celebrity concertgoers along with a soon-to-be-announced lineup of today's hottest musical acts, courtesy of the venue's exclusive booking partner Live Nation®. Now, with this partnership, concertgoers will also have access to an exclusive world of phenomenal sound with discounts and special offers on Monster® products, simply by purchasing a ticket at The AXIS.


The AXIS and Pure Monster Sound®

Pure Monster Sound brings high-definition sound to audio systems, including Monster® headphones. Pure Monster Sound® continues to deliver quality audio experiences, featuring crisp, clear and balanced sound; well-defined vocals; live concert-quality sound; and a full dynamic range, including strong, driving bass.

Caesars Entertainment and Planet Hollywood Resort & Casino will collaborate with Head Monster Noel Lee, the CEO of Monster, who is internationally renowned and sought after for his golden ear and engineering prowess, to bring the features of Pure Monster Sound® to the high-tech sound system at The AXIS. Caesars Entertainment will also work with Noel to install interactive audio kiosks featuring premium Monster® headphones at several resorts from Atlantic City to Las Vegas.

Caesars Chooses Monster Headphones

As the exclusive headphone provider for Caesars Entertainment, Monster will bring their premium headphone lines, which are designed and engineered by the legendary Head Monster and the world-class Monster design team, to Caesars Entertainment retail destinations.

Monster, the powerhouse that develops premium headphones, is also developing lines of special edition Monster headphones, including exclusive colors and features that will only be available for purchase at Caesars Entertainment retail locations. Retail stores at Caesars Entertainment resorts will also carry an assortment of Monster® headphones, all featuring Pure Monster Sound®, which are specially designed for the music preference and fashion style of each individual, including the Inspirationheadphones, designed for the stylish and tech-savvy jet-setter; the Diamondz™ line, meticulously designed for the fashion-forward trend-setter; and the Monster DNA® lines, engineered for the live music enthusiast with personally unique style.

Monster® headphones can already be purchased at KOTO, a trendy boutique in Caesars Entertainment's new $550 million shopping, dining and entertainment district, The LINQ®.

About Monster

For the past 35 years, Monster has been a catalyst for innovation and big ideas. Discovering that cables in hi-fi systems influenced the sound, Head Monster Noel Lee developed Monster Cable® - an immediate hit. Monster engineered Beats® headphones and has since become the world's leading manufacturer of high-performance headphones, all of which feature Pure Monster Sound® technology. Today, the company offers advanced connectivity solutions for professional musicians, home entertainment, computing, mobile and gaming, as well as high performance AC Power and conditioning products. Monster continues to lead in innovation with over 662 patents worldwide and 100 pending, offering more than 5,000 products in over 160 countries. Monster also prides itself in helping those who are in less than fortunate circumstances through Monster Cares®. Above all, Monster does what it does "Because the Music Matters." For more information, please visit www.monsterproducts.com.

About Caesars Entertainment Corporation

Caesars Entertainment Corporation is the world's most diversified casino-entertainment company. Since its beginning in Reno, Nevada, 75 years ago, Caesars has grown through development of new resorts, expansions and acquisitions and now operates casinos on four continents. The company's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars also owns the London Clubs International family of casinos. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. We are committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment. For more information, please visit caesars.com.

About Planet Hollywood Resort & Casino

Planet Hollywood Resort & Casino is the newest member of the Caesars Entertainment family in Las Vegas and is a full partner in Total Rewards™. Planet Hollywood Resort & Casino has 2,500 beautifully designed guest rooms and suites showcasing some of the best views in town, Planet Hollywood encompasses more than 100,000 square-feet of gaming, several lounges, ten restaurants including Gordon Ramsay BurGR, KOI, Strip House, the award-winning Spice Market Buffet and LA's Pink's Hot Dogs, and the Planet Hollywood Spa by Mandara. The resort is also home to one of pop music's biggest superstars Britney Spears' brand new show, "Britney: Piece of Me." The property is encircled by Miracle Mile Shops with more 170 specialty stores and restaurants. For more information, visit planethollywoodresort.com. Find Planet Hollywood on Facebook and follow on Twitter.


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