Pick n Pay awards Smart Shopper Student Club activation to Perfect Solutions [Bizcommunity (South Africa)]
(Bizcommunity (South Africa) Via Acquire Media NewsEdge) Perfect Solutions will be marketing the new Pick n Pay Smart Shopper Student Club campaign and they hope to sign up 185,000 students in three days!
Brand activators from the agency will promote the brand at a national level on 18 university campuses. "I am so pleased that Pick n Pay, who has supported the agency from the start, has selected Perfect Solutions to market their Smart Shopper Student Club on a national level," says MD Darren Barnes.
Perfect Solutions has established themselves as a trustworthy and entrepreneurial agency with a truly South African footprint, a brand with an international footprint, which is now being trusted by South Africa's largest retailer, to do work for the group in 2014.
Barnes a graduate from the Pick n Pay Foundation says the agency is continuing its upward spiral of growth. Barnes was mentored by Raymond Ackerman and with Ackerman's advice and contacts which was invaluable Perfect Solutions was also introduced to the Raymond Ackerman Foundation, Wendy Ackerman and the Pick n Pay Foundation and Suzanne Ackerman, transformation director at Pick n Pay, who also mentors the agency. "Pick and Pay understands where the company is right now and where they can be in years to come," explains Barnes.
Perfect Solutions will provide 360 brand activators nationally at university campuses to encourage students to sign up over a three day period during February and March. Students will receive 1000 points for signing up.
There are thousands of companies offering activations to the brands in South Africa. Perfect Solutions changed their selling point and focuses on being a level 1 B- BBEE company and their innovative ideas and trends, their Enterprise and Youth Development program, as well as partnering with various charities.
"Getting out of our comfort zone when some of our biggest contracts came to an end was a real challenge in 2013." explains Barnes. " The Perfect Solutions team had to go out and seek new business across South Africa, focussing on their unique selling points, telling potentials client that the agency has established itself as a competitor in the market, ready to go up against the 'heavyweights' in the industry," explains Barnes. Perfect Solutions wants a bigger slice of the business in South Africa and Barnes believes they have now set the foundation to do just that.
Perfect Solutions is a Below The Line Marketing Agency who specialises in direct marketing communications such as brand activators, brand events, point of sale media, brand activations and social media. Below The Line marketing does not include mass media channels such as TV, radio, posters, etc. We are a growing company and have serviced some big brands, for example, Pepsi, Mountain Dew, Liquifruit, Phillip Morris International, Elizabeth Arden, Dunlop, Skyy Vodka, Smirnoff, etc.
For more information call us on 021 797 3858 or send us an e-mail at firstname.lastname@example.org or visit our website www.perfectsolutionsa.co.za
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