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TMCNet:  United States : Wealth Management Organizations Can Improve Marketing Performance and Efficiency with New Oracle Marketing Cloud Solution [TendersInfo (India)]

[February 23, 2014]

United States : Wealth Management Organizations Can Improve Marketing Performance and Efficiency with New Oracle Marketing Cloud Solution [TendersInfo (India)]

(TendersInfo (India) Via Acquire Media NewsEdge) Marketers in wealth management face new and unique challenges as they try to balance priorities that include growing the business, increasing the client-base, attracting top advisors and controlling costs. Conventional marketing methods such as direct mail, batch-and-blast emails and spreadsheet tracking no longer meet today s needs. To help wealth management organizations address these challenges and better target and engage customers and advisors, Oracle today announced Oracle Eloqua for Wealth Management.


To help wealth management firms, banks, and life and annuity insurance companies improve marketing performance and efficiency, Oracle today introduced Oracle Eloqua for Wealth Management. The latest addition to the Oracle Marketing Cloud, Oracle Eloqua for Wealth Management is a flexible and scalable cloud-based solution that is designed to address the unique marketing challenges faced by wealth management organizations. Enable marketers to build personalized campaigns that have a measurable impact on revenue, Oracle Eloqua for Wealth Management includes best practice templates, dynamic content and advanced analytics.

Oracle Eloqua for Wealth Management also helps marketers increase the efficiency and effectiveness of marketing campaigns by introducing industry-specific capabilities that enhance targeting and segmentation, increase engagement, improve measurement and produce actionable reporting. Advanced targeting and segmentation increases campaign reach and maximizes marketing effectiveness by enabling marketers in wealth management organizations to personalize engagement with customers, advisors and potential job applicants. To address regulatory and compliance requirements Oracle Eloqua for Wealth management offers capabilities that enable administrators to configure the system to save a copy of every e-mail sent through the software to a destination of your choice, facilitating adherence to compliance requirements. Oracle Marketing Cloud now has industry-specific marketing solutions for insurance, asset management, entertainment, non-profits, industrial services, life sciences and wealth management organizations. Each industry product is developed with the industry user in mind, incorporating marketing, content, and data analysis best practices.

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