|[February 24, 2014]
InvenSense™ Introduces World's First Integrated 7-Axis MEMS MotionTracking™ Platform
BARCELONA, Spain --(Business Wire)--
Inc. (NYSE:INVN), the leading provider of MotionTracking™
system on chip (SoC) and Sound
devices, introduces the ICM-20728, the world's first integrated
7-axis (3-axis gyroscope + 3-axis accelerometer + pressure sensor)
single chip platform solution with onboard Digital Motion Processor (News - Alert) (DMP™).
For the first time, a single SoC delivers MotionTracking with absolute
and relative altitude change for navigation, health and fitness
applications. The new InvenSense 7-axis platform targets mobile and
wearable devices such as smartphones, tablets, fitness bands, and smart
The new ICM-20728 SoC underscores InvenSense's 'AlwaysOn' vision by
consuming approximately 2mW of power with full 7-axis and DMP active.
This fully autonomous 7-axis motion tracking solution combines our
industry leading gyroscope and accelerometer with a fully integrated
pressure sensor, InvenSense's third generation DMP, algorithms, and
delivers new features, such as:
Self calibration for continuous high performance over extended lifetime
Activity classification and analysis for fitness and context aware
Altimeter function for indoor/outoor 3D navigation
The ICM-20728 is software compatible with the previously announced
ICM-20628. Furthermore, the InvenSense platform includes a programming
environment for custom motion feature development with InvenSense
Gesture Language (IGL) tools and the MotionApps software is fully
compliant with, and drop-in ready, for multiple operating systems,
including Google's latest Android (News - Alert) KitKat release.
"InvenSense's integrated 7-axis platform with embedded processing is
another technological breakthrough for the MEMS industry," said Ali
Foughi, Vice President of Marketing and Business Development at
InvenSense. "With this device, InvenSense enables a new class of
'AlwaysOn' applications and services, such as indoor navigation,
activity tracking and fitness."
Sampling of the InvenSense ICM-20728 will commence within the first half
of 2014. InvenSense is exhibiting in booth # D61 in Hall 7 at the 2014
Mobile World Congress (News - Alert) taking place in Barcelona, Spain from February 24
- 27, 2014. To schedule press and partner meetings at the show, contact firstname.lastname@example.org.
For additional information and data sheets regarding the ICM-20728,
please visit www.invensense.com
or contact InvenSense Sales at email@example.com.
InvenSense Inc. (NYSE: INVN) is the world's leading provider of MotionTracking™ sensor
system on chip (SoC) and Sound
solutions for consumer electronic devices. The company's patented InvenSense Fabrication
Platform and patent-pending MotionFusion™ technology
address the emerging needs of many mass-market consumer applications via
improved performance, accuracy, and intuitive motion-, gesture- and
sound-based interfaces. InvenSense technology can be found in consumer
electronic products including smartphones, tablets, wearables, gaming
devices, optical image stabilization, and remote controls for Smart TVs.
The company's MotionTracking products are also being integrated into a
number of industrial applications. InvenSense is headquartered in San
Jose, California and has offices in China, Taiwan, Korea, Japan,
Slovakia, and Wilmington, MA. More information can be found at www.invensense.com.
©2014 InvenSense, Inc. All rights reserved. InvenSense, MotionTracking,
MotionProcessing, MotionProcessor, MotionFusion, MotionApps, DMP, AAR,
and the InvenSense logo are trademarks of InvenSense, Inc. Other company
and product names may be trademarks of the respective companies with
which they are associated.
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