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TMCNet:  OBJE: New Game Release's Success Continues to Exceed Expectations

[March 03, 2014]

OBJE: New Game Release's Success Continues to Exceed Expectations

SARASOTA, Fla. --(Business Wire)--

Obscene Interactive, the gaming division of OBJ Enterprises (OTCBB: OBJE), released new positive metrics for Bluff Wars that have exceeded the company's own expectations for success.

Bluff Wars is a hysterical game of deception inspired by classic board games like Balderdash and Apple to Apples for Apple (NASDAQ: AAPL) and Google (News - Alert) Android (NASDAQ: GOOG). To win, players must fool their friends into picking the wrong answers to trivia questions across a broad range of categories.

Since the paid app's release last year, over 2 million questions have already been played and more than 300,000 games have been completed. Most impressively, Bluff Wars has enjoyed a retention rate of almost 60 percent between days one and two. The game has been so successful that Fangtooth Studios, OBJE's marketing and developmnt partner on the project, is embarking on additional capital raising efforts to greatly expand its production staff and output.


The success of Bluff Wars is fantastic news for OBJE, which is making the game a cornerstone in its efforts to build a lucrative suite of gaming properties to compete in the $26 billion mobile apps industry.

"We're extremely pleased with the numbers for Bluff Wars, particularly given the game's small marketing budget," said OBJE CEO Paul Watson. "We plan to continue working closely with Fangtooth Studios to continue developing fun and addictive gaming apps for a global community of gamers."

Through its gaming division, Obscene Interactive, OBJE is working to deliver many more innovative mobile applications alongside companies such as Glu Mobile (News - Alert) Inc. (OTCBB: GLUU) and The9 Limited (OTCBB: NCTY).

About Obscene Interactive

Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an emerging global developer of mobile applications for smartphones and tablet computers. OBJE is building a portfolio of popular gaming titles crafted to appeal to a broad audience of consumers all over the world, supporting multiple mobile platforms for maximum marketing value. Obscene Interactive is focused on delivering the best in social gaming solutions to a mass market in order to capitalize on the rapid expansion of the mobile app marketplace.

For investment information and performance data, please visit www.ObsceneInteractive.com.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words "believes," "expects," "anticipate" or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone's past success, either financial or strategic, is no guarantee of future success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.


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