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TMCNet:  Media Fusion Broadcast Debuts [Health & Beauty Close - Up]

[March 04, 2014]

Media Fusion Broadcast Debuts [Health & Beauty Close - Up]

(Health & Beauty Close - Up Via Acquire Media NewsEdge) UpperRoom Technologies, a technology development firm dedicated to ministry based-projects, released the Live Streaming extension of its Media Fusion product for churches.

According to a release, since 2010, Media Fusion has been used all over the world by churches to organize archive videos for a low monthly fee directly to an existing church website. Media Fusion also has unlimited bandwidth for podcasting. The online players and navigation utilizes Responsive Design which allows the church's media experience to re-size to any device, eliminating the need for costly apps or separate designs. Now, after 12-months of development and collaboration with partners and churches, Media Fusion Broadcast simplifies a crowded market of complex live streaming offerings.


"While others are costly, with multi-year contracts, requiring expensive server based encoders, Media Fusion changes everything for churches and online ministry," said CEO Melissa Ivankovich.

"The UpperRoom and Akamai teams worked closely to integrate our CDN services into Media Fusion. This product will allow the faith- based markets to access the same technology in use by many major content providers," said Frank Paolino, senior manager, Service Delivery, Akamai. Media Fusion also leverages Akamai's Adaptive Media Player (AMP) for live streaming and makes it available to each client using Media Fusion.

"AMP ended up being the differentiator from other CDN platforms. Akamai has a dedicated team ensuring our client's content will play on any device and future media formats that develop. Plus AMP's features such as live streaming integration with social networks to include Facebook are something our clients will enjoy," said, Ivankovich. In most cases, churches that wish to take advantage of the most advanced streaming technologies are deterred by cost. "Our work with Akamai allowed us to create a ministry CO-OP for the many churches that are Media Fusion customers. We pass that savings on directly to the churches and ministries we serve," said Ivankovich.

More information: www.mediafusionapp.com ((Comments on this story may be sent to newsdesk@closeupmedia.com)) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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