|[March 04, 2014]
Research and Markets: Global Marketing Automation Software Market 2014-2018 with Oracle Corp., SAP AG, and SAS Institute Inc Dominating
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/5n8255/global_marketing)
has announced the addition of the "Global
Marketing Automation Software Market 2014-2018" report to their
The analysts forecast the Global Marketing Automation Software market to
grow at a CAGR of 8.57 percent over the period 2013-2018. One of the key
factors contributing to this market growth is increased demand for
predictive analytics. The Global Marketing Automation Software market
has also been witnessing the integration of cloud computing with
marketing automation. However, the right selection of vendors could pose
a challenge to the growth of this market.
Key vendors dominating this space include IBM Corp., Oracle Corp., SAP (News - Alert)
AG, and SAS Institute Inc.
Other vendors mentioned in the report are Market2Lead Inc., Responsys
Inc., RightNowTechnologies Inc. and SmartFocus.
Commenting on the report, an analyst from the team said: With the advent
of cloud computing technology that offers huge space for data storage,
access flexibility, and scalability, the demand for marketing automation
software also increasing. Cloud-based marketing automation software is
increasingly being developed and continuously used by various companies
for carrying out marketing and sales activities effectively. The
pay-per-use model makes cloud-based marketing automation software very
flexible and provides cost-effective accessibility whereby the software
can be accessed at any time and in any place by multiple users. This
also reduces the burden on companies for huge investment in the purchase
of the software, and enables organizations to scale their marketing
automation modules much more easily. Hence, the Global Marketing
Automation Software market is witnessing a trend whereby many vendors in
the market have begun to offer their marketing automation software
through the SaaS (News - Alert) model to expand their services and enter new markets.
According to the report, the growth of the Global Marketing Automation
Software market is driven by many factors. One such driver is the
increasing demand for predictive analytics. The effective deployment of
marketing automation software enables enterprises to gain customer
insights, allowing organizations to take strategic decisions about their
businesses. It also extends customer visualization leading to assured,
automatic, auditable, consistent, and high-quality communication
associated with marketing processes.
For more information visit http://www.researchandmarkets.com/research/5n8255/global_marketing
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