[March 04, 2014]

Research and Markets: Global Marketing Automation Software Market 2014-2018 with Oracle Corp., SAP AG, and SAS Institute Inc Dominating

Research and Markets (http://www.researchandmarkets.com/research/5n8255/global_marketing) has announced the addition of the "Global Marketing Automation Software Market 2014-2018" report to their offering.

The analysts forecast the Global Marketing Automation Software market to grow at a CAGR of 8.57 percent over the period 2013-2018. One of the key factors contributing to this market growth is increased demand for predictive analytics. The Global Marketing Automation Software market has also been witnessing the integration of cloud computing with marketing automation. However, the right selection of vendors could pose a challenge to the growth of this market.

Key vendors dominating this space include IBM Corp., Oracle Corp., SAP (News - Alert) AG, and SAS Institute Inc.

Other vendors mentioned in the report are Market2Lead Inc., Responsys Inc., RightNowTechnologies Inc. and SmartFocus.

Commenting on the report, an analyst from the team said: With the advent of cloud computing technology that offers huge space for data storage, access flexibility, and scalability, the demand for marketing automation software also increasing. Cloud-based marketing automation software is increasingly being developed and continuously used by various companies for carrying out marketing and sales activities effectively. The pay-per-use model makes cloud-based marketing automation software very flexible and provides cost-effective accessibility whereby the software can be accessed at any time and in any place by multiple users. This also reduces the burden on companies for huge investment in the purchase of the software, and enables organizations to scale their marketing automation modules much more easily. Hence, the Global Marketing Automation Software market is witnessing a trend whereby many vendors in the market have begun to offer their marketing automation software through the SaaS (News - Alert) model to expand their services and enter new markets.

According to the report, the growth of the Global Marketing Automation Software market is driven by many factors. One such driver is the increasing demand for predictive analytics. The effective deployment of marketing automation software enables enterprises to gain customer insights, allowing organizations to take strategic decisions about their businesses. It also extends customer visualization leading to assured, automatic, auditable, consistent, and high-quality communication associated with marketing processes.

For more information visit http://www.researchandmarkets.com/research/5n8255/global_marketing

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