|[March 05, 2014]
LED Lighting Innovator DEKOR™ Launches New Website to Enhance Customer Experience
DENVER --(Business Wire)--
DEKOR™ has launched a new website (www.dekorlighting.com)
allowing easier shopping of its growing LED lighting catalog by
homeowners, do-it-yourself enthusiasts and home improvement
professionals, the Denver-based company announced today. The new website
is part of an overall rebranding of the company, which started as a
manufacturer of premium balusters in 2003 and is now a leader in
producing innovative interior and exterior LED lighting for homes.
"We want DEKOR™ to be the best experience possible for customers,
whether it's finding the unique lighting you need, navigating our
website or installing our products," DEKOR™ President and CEO Duane
McCall said. "Our website has a fresh new look, it's easier to navigate
and it also better reflects our identity as a quality and value leader
in the LED lighting marketplace."
DEKOR™ has experienced rapid growth over the past few years as it has
shifted its focus to kitchen and cabinet, landscape and deck lighting
using light-emitting diodes (LEDs), which use at least 75% less energy
than traditional incandescent lights. LEDs are more versatile, can last
for up to two decades without replacement, and are increasingly being
required nationwide under new building standards. The company began as a
maker of premium-quality balusters - the spindles used to support deck
railings and stairway bannisters - and subsequently designed and
patented the lighted baluster. It continues to make LED-illuminated
aluminum balusters at its Denver facility.
"The beauty of our lighting products is that they can have multiple
applications because of their versatility, and our new website
highlights that," McCall said. "For example, our popular Dek Dots were
originally designed as deck lighting but now are a concrete lighting and
paver lighting staple. A huge improvement in our new website is that
customers can now search for our products by use to see the many options
and creative solutions available through our collection."
Other website enhancements include an integrated shopping cart, category
sorting and filtering, and expanded customer service information.
Canadian and European versions of the website have gone online at www.dekorlighting.ca
to reach DEKOR™'s growing international market.
DEKOR™ has also unveiled its new slogan, "Lighting for Life," that
McCall said reflects the company's values, how its long-lasting LED
lighting products can enhance consumers' lifestyles, and that the
company offers some of the best and longest warranties in the industry.
"We are very proud of the workmanship and quality that go into our
products, and they are built to be easily installed and then enjoyed for
many years with minimal maintenance," McCall explained. "Whether it's
used to set the mood for entertaining and relaxing, enhance safety and
security or to create a comfortable ambiance, DEKOR™ lighting will
transform your living space and enhance your lifestyle."
In 2013, DEKOR™ announced a branding partnership with North
Carolina-based CREE LED, the recognized leader in LED components for
lighting and the most trusted name in the LED industry. McCall said
DEKOR's partnership allows the company to leverage CREE's unparalleled
innovation and proven technology to deliver more reliable and
better-performing LED lighting products.
For more information about DEKOR™ and its products, please visit www.dekorlighting.com.
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