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TMCNet:  It will be 'Birmingyum' as delegates enjoy our snacks [Birmingham Post (England)]

[March 06, 2014]

It will be 'Birmingyum' as delegates enjoy our snacks [Birmingham Post (England)]

(Birmingham Post (England) Via Acquire Media NewsEdge) TREATS created by independent Birmingham firms will be on offer to MIPIM delegates as special snack boxes are flown over.

The 200 boxes have been put together by Birmingham street food experts Brum Yum Yum, who have teamed up with four independent producers who attend their monthly market in Kings Heath.

Each snack box includes Chipotle peanuts from The Mexican Bean, Bombay Monkey Mix from Raja Monkey, an On The Go Granola Bar and Triple Chocolate Brownie from Mrs Mills Makes Cakes and La Boca del Diablo from Pip's Hot Sauce.


It is the latest initiative in Marketing Birmingham's 'Birmingyum' campaign, which aims to shine the spotlight on the region's food and drink festivals and raise the profile of local food producers, farmers' markets and world-renowned restaurants.

Ian Taylor, commercial director at Marketing Birmingham, said: "These snack boxes will give people a real 'taster' of Birmingham's burgeoning foodie scene. MIPIM is a high profile international show and we think this is a great opportunity to get the city's foodie message out to an audience we otherwise might find hard to reach." (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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