| [March 06, 2014] |
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NanoSizeMe! SXSW Interactive Panels Hosted by Hill+Knowlton Strategies
AUSTIN, Texas --(Business Wire)--
Once again, Hill+Knowlton Strategies has teamed up with the producers
of SXSW (News - Alert) to bring together big brands, small start-ups and innovative
thinkers for a series of panels rich in content and lively discussion.
This year it's all about small.
The four panels will focus on micro entrepreneurs, nano-targeting and
the power of small communities. Brands such as Ford, GE, Aflac,
Salesforce and Coca-Cola will join entrepreneurial companies such
as Etsy (News - Alert) and HomeAway to talk about the direction digital business is
headed.
Please join us Sunday, March 9, at Wanderlust Studio. If you can't make
it to Austin, follow @HKSdigital and #nanosizeme for
live updates. And make sure to check back at hkstrategies.com/SXSW2014
for post-event recaps.
Click
here to download Hill+Knowlton Strategies' complete SXSW 2014
information packet.
Panel 1 // 9:30 AM - 10:30 AM
Nano
Size Me: The Science of Small Talk
Moderator:
Andrew Bleeker, Global Digital
Lead, Hill+Knowlton Strategies
Panelists:
Linda Boff, Executive Director, Global Brand
Marketing, GE
Doreen Lorenzo, President, Quirky.com
Deborah
Estrin, Professor of Computer Sciences (News - Alert), Cornell Tech; Professor of
public Health, Weill Cornell Medical College, Co-Founder, Open mHealth
Description:
Neat, FitBit and Google (News - Alert) Glass are a whole new
set of data mining tools that generate huge volumes of information on
how we eat, exercise, travel, and use energy, for example. This panel
explores how marketers can turn small data into the science of
persuasion, increasing personalization and ultimately delivering the
right message (or service), to the right person at the right time, and
why this matters for companies large and small.
Panel 2 // 11:00 AM - Noon
Nano Size
Me: How Small Communities Will Take Over the World
Moderator:
James Anstey, Senior Vice President, Digital,
Hill+Knowlton Strategies
Panelists:
Karen Untereker, U.S. Social Media
Manager, Ford Motor Company (News - Alert)
Kip Havel, Director,
Corporate Communications, AFLAC
Paul Young, Director of
Digital, Charity:Water
Jessi Langsen, Food blogger and
Digital Strategist, Hill+Knowlton Strategies
Description:
The bigger the Internet gets, the more we seek
intimacy and community. Passions and interests bind us - and in doing so
give marketers unique insights and opportunities to reach their
audiences. How does this approach fit and feed broader marketing
initiatives? How different is this from "communities of interest" in the
past and what does the future hold?
Panel 3 // 2:00 PM - 3:00 PM
Nano Size
Me: The Currency of Sharing
Moderator:
Natalie Foster, Executive Director and Co-Founder,
Peers
Panelists:
Anthony Marino, CMO, Thredup
Noah
Karesh, CEO, Feastly
Althea Erickson, Policy Director,
Etsy
Mathieu Stevenson, Senior Director, North American
Marketing, HomeAway
Description:
The "Sharing Economy" is not new - hundreds of
years ago humans had systems of bartering and trading; now we have Etsy
and HomeAway, and the ability to find exactly what we want or create
exactly what someone else wants. This economic model is here to stay, so
what is next? And how does digital play a role? Can anyone be a
"micropreneur" these days? How does this impact business models for
Fortune 500 companies.
Panel 4 // 3:30 PM - 4:30 PM
Nano Size
Me: Too Much Ado About Nano? Why Size Still Matters
Moderator:
Ashley Brown, Director, Digital Communications
and Social Media, Coca-Cola
Panelists:
Michael Zuna, CMO, AFLAC
Judy Ko, Senior
Vice President, Content and Customer Marketing, Informatica
Description:
While niche is rich with marketing promise, the
fact remains that mass marketing still works (really well). Even
campaigns that "go viral" typically do so after they hit mass media.
Hear what some top CMOs have to say about nano targeting, its future
impact on the bottom line and how they balance the move toward small
with the need to drive big results.
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