|[March 07, 2014]
3M Hosts Idea Exchange Lounge at South by Southwest Interactive
AUSTIN, Texas --(Business Wire)--
Every great innovation starts as an idea. Through a unique culture of
powers ideas around the world - ideas that make companies smarter, ideas
that make homes better, ideas that make life easier. However, no
solution would be possible if those ideas did not spark new and dynamic
connections among technologies or people. At South
by Southwest (SXSW) Interactive, 3M
will host the 3M
Idea Exchange Lounge to encourage SXSW (News - Alert) attendees to connect,
collaborate, explore and share ideas forward.
The 3M (News - Alert) Idea Exchange Lounge at SXSW offers attendees an innovative space to share ideas, network and explore cool 3M technologies. (Photo: 3M)
The 3M Idea Exchange will be open March 7-9 from 11am - 6pm at Brush
Square Park in Austin, Texas (next to the Austin Convention Center at
the intersection of East 4th Street & Trinity). Lounge
attendees will have the opportunity to:
Explore some of 3M's most innovative technologies including:
The newest LED lighting solutions and glass films from 3M's
Architectural Markets business, which mix and manage light
to transform spaces.
Multi-touch displays powered by innovative applications
that allow engaging and collaborative interactive experiences.
Quantum Dot Enhncement Film used to make LCD-based smart
phones, tablets and televisions more brilliant, with true to life
colors and energy efficiency.
Novec Fluids - a revolutionary class of environmentally
sustainable chemicals that not only provide fire protection and
cool data centers, but also clean and coat electronics.
adhesives so strong they help hold buildings together.
Touch Film that offers new design possibilities for curved
and flexible touch screens in devices.
A futuristic outerwear prototype that features various 3M
technologies, such as 3M
Thinsulate Insulation, 3M
Scotchlite Reflective Materials and 3M
Recharge mobile devices, connect with 3M innovators and other SXSW
Enjoy free cocktails & cupcakes from 3-6 pm each day.
Receive free samples of Post-it
Products and 3M
Privacy Screen Protectors, while supplies last.
See a live art demonstration from Amsterdam-based Street Artist, Max
Zorn, known for his creative integration of brown Scotch
Packaging Tape and light to create portraits.
In the spirit of 3M's culture of innovation that thrives on the sharing
of ideas, 3M will also be rewarding change-makers at SXSW who connect
and inspire change for the better in the world, giving away a total of
$10,000. Whether it's an original idea or an idea trending at SXSW,
every idea shared via Twitter (News - Alert) with #3MIdeaExchange will inflate the 3M
Idea Balloon at the lounge space. The SXSW attendees with the ideas that
pop the balloon will each win $500. 3M will also be tracking the most
popular ideas with an "idea cloud" on display at the 3M Idea Exchange
For more information about the 3M Idea Exchange and Official Giveaway
Rules, go to 3M.com/sxsw
or follow @3MInnovation
on Twitter and Vine and @3M
3M captures the spark of new ideas and transforms them into thousands of
ingenious products. Our culture of creative collaboration inspires a
never-ending stream of powerful technologies that make life better. 3M
is the innovation company that never stops inventing. With $31 billion
in sales, 3M employs about 89,000 people worldwide and has operations in
more than 70 countries. For more information, visit www.3M.com
or follow @3MNews
3M, Post-it, Scotch, Thinsulate, Scotchlite, Scotchgard, and Novec are
registered trademarks of 3M Company.
SXSW and South by Southwest are registered trademarks of SXSW, Inc.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140307005590/en/
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