Research and Markets Adds Report: 'The Global Business of Online Sports Betting: A Market Assessment and Outlook [Professional Services Close - Up]
(Professional Services Close - Up Via Acquire Media NewsEdge) Research and Markets has announced the addition of the "The Global Business of Online Sports Betting: A Market Assessment and Outlook" report to its offerings.
In a release, Research and Markets noted that report highlights include:
Online Sports Betting: A Market Assessment and Outlook' reveals that both personalisation and localisation of services are now high on the agenda of many gaming operators. Understanding the demographics and motivations of sports bettors can greatly enhance the effectiveness of product development strategies and customer retention initiatives. Furthermore, brands from other media or industries are increasingly being leveraged to appeal to these types of customers effectively.
In terms of new technology, the anytime, anyplace, anywhere' convenient culture of mobile phones, combined with their status as a trusted device makes them ideally placed for offering betting services to customers. Betting companies are indeed getting in on the act by increasingly offering mobile websites and smartphone applications.
Online Sports Betting: A Market Assessment and Outlook' examines the main issues surrounding the growing online sportsbook industry including betting market overviews by region; areas of opportunity; factors affecting growth in the industry; the mobile revolution and how it is affecting sports betting offerings; marketing strategies of online sportsbooks; regulatory issues and demographics of players.
It provides case studies of the major online sportsbook operators and suppliers and analyses them to determine their business models and revenue streams as well as who the winners and losers will be.
- Opta Sportsdata
- William Hill
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