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TMCNet:  THE WEEK IN BRIEF

[March 10, 2014]

THE WEEK IN BRIEF

(City A.M. (UK) Via Acquire Media NewsEdge) Cost of Twitter advertising continues to fall The cost of advertising on Twitter fell by 18 per cent in the fourth quarter of 2013 and 67 per cent over the whole year, according to the company's annual report, released on Friday. Its ad revenue grew by 110 per cent in 2013. As its advertising inventory expands, the average ad cost is likely to keep falling.


Gambling rules review A wide-ranging review of rules on gambling advertising was launched by the government last week, in an attempt to save the Gambling Bill from defeat in the House of Lords. The Advertising Standards Authority is now due to report in the Autumn on whether it could do more to ensure existing rules were enforced "proportionately and consistently." More change at AMV BBDO has promoted Steve Jones and Martin Loraine to deputy executive creative directors. The latest step in the bolstering of the agency's creative arm, following the hiring of Neil Clarke and Jay Phillips as creative directors from rival CHI in January, the pair will report to executive creative directors Alex Grieve and Adrian Rossi, AMV BBDO said.

Ogilvy & Mather bags Tiffany account Ogilvy & Mather worldwide has been awarded the creative account for luxury jewellery brand Tiffany & Co. The agency will provide brand positioning and advertising support for Tiffany. Ogilvy & Mather's chief creative officer Chris Garbutt said, "we are thrilled to have the privilege of partnering with such an iconic brand." Samsung seeks pan-Europe agency Samsung are reported to be searching for a new Europe-wide media agency to enhance the creativity and targeting of its campaigns. Leo Burnett, CHI & Partners, and BMB currently provide ads for the electronics firm.

Ad of the week Adidas kicked off its World Cup-related advertising last week with a mobile and desktop video game featuring Argentinian football player Lionel Messi. Offering the chance to win World Cup tickets, the mobile game is powered by social media, with Messi's character becoming faster the more times he is mentioned across social networks. MediaMonks designed the game, and Iris Worldwide the creative content.

(c) 2014 City A.M.

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