[March 10, 2014]

Research and Markets: Online Life Insurance Market in Japan 2014-2018: One of the Major Drivers in This Market is the Increase in the Self-Directed Client Segment

Research and Markets (http://www.researchandmarkets.com/research/8mjf3s/online_life) has announced the addition of the "Online Life Insurance Market in Japan 2014-2018" report to their offering.

The analysts forecast the Online Insurance market in Japan to grow at a CAGR of 16.84 percent over the period 2013-2018. One of the key factors contributing to this market growth is the increasing usage of the internet for seeking information about insurance. The Online Insurance market in Japan has also been witnessing a rise in the aging population. However, the higher costs of the model could pose a challenge to the growth of this market.

Key vendors dominating this space are Lifenet Insurance Company, The Dai-ichi Life Insurance Company Limited, and AE Ltd.

Other vendors mentioned in the report are Mitsui Life Insurance Company Limited Company, Manulife Financial, Japan Post Insurance, and MetLife, Inc.

Commenting on the report, an analyst from the team said: A considerable segment of clients no longer consider personal interaction important. These people have become more familiar with insurance products and have some understanding of their needs and how these change over their life stages, even if they may still use personal contact channels to conduct transactions. These customers want complete control over the buying process and do not want to be subjected to sales pressure. They also feel that online channels are more convenient and that they can find better deals themselves. Agents do not have a particularly strong position in Japan. Historically, direct channels have been an important feature of the Japanese market. The use of internet resources is growing rapidly and in the future the internet will be the dominant channel, not only for research, but also for transactions.

According to the report, one of the major drivers in this market is the increase in the Self-directed Client segment. These clients seek good-value products that they can buy directly, preferably over the internet. This client segment is usually in the age group of 25 to 45 years, and who are usually more tech-savvy.

For more information visit http://www.researchandmarkets.com/research/8mjf3s/online_life

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