|[March 10, 2014]
Dialog Group Chosen to Work with Synapse Wireless
AUSTIN, Texas --(Business Wire)--
Group, an Austin-based technology business and marketing consulting
agency, today announced it's been chosen as the Agency of Record for Synapse
Wireless, a Huntsville, Alabama-based provider and emerging leader
in Internet of Everything technology. The Internet of Everything
is the connection and communication of new and existing devices to each
other, to the internet, and to you.
The promise of Internet of Everything technology cannot be overstated.
Synapse Internet of Everything technology enables communication to and
from any kind of machine-to-machine (M2M), device or object, and makes
it intelligent, giving it the ability to respond, collect data, make
decisions and take action, creating a transformation in its use - in
time, energy and efficiency.
"We needed the right agency partnership that reflects what we do. We
embed technology that makes machines and objects smarter, and analyze
the data from these devices which transform the way businesses work,"
said Ben Bender, Director of Marketing, Synapse Wireless. "Dialog is
known for creating clear inflection points in the growth of their
cients. This has impressed us tremendously. Their unique strength lies
in the ability to provide both business strategy and marketing execution
that when applied, rapidly and intelligently transforms business growth.
It is also rare to find a partner who understands complex technology at
the level Dialog does."
"As our team fully comprehended that Synapse had designed cloud-based
solutions that could do anything from alert a factory supervisor when
manufacturing equipment is malfunctioning to wirelessly monitoring some
of the world's largest solar fields, we saw the infinite ways Synapse
adds intelligence to anything - object, machine, device etc., giving
businesses new information and obvious follow-on analytics that change
forever the way businesses operate," said Bob Gutermuth, President and
Founder, Dialog Group. "And because Synapse has been doing this kind of
work for a long time, they're now an established leader in the Internet
of Everything, poised for hyper-growth. We look forward to being a part
of that. Dialog's core strength is helping companies grow - and manage
that growth - and we believe that Synapse Wireless' technology is a
game-changer," said Gutermuth.
About Dialog Group
Dialog Group (www.dialoggroup.com)
helps clients leverage change as an advantage and engine of innovation
across their entire business, building breakthrough opportunities for
market domination. Its clients include global brand leaders in
technology, hospitality, and healthcare, along with emerging leaders in
diverse spaces that rely on Dialog for its ability to help them quickly
identify and act on new opportunities for growth. With proven expertise
in the practice areas of: purpose and performance, insight and
analytics, corporate and business unit strategy, brand engineering,
digital experience, channel effectiveness and go-to-market management,
Dialog Group has worked with clients that include Adobe, Apple (News - Alert), AMD, HP,
Lenovo, Starwood Hotels, Synapse Wireless and others.
About Synapse Wireless, Inc.
Synapse Wireless, Inc. (www.synapse-wireless.com)
delivers proven, scalable M2M connectivity solutions designed to
revolutionize business. Built on its award-winning SNAP® wireless mesh
network operating system, Synapse brings game-changing analytics that
matter. Synapse Wireless solutions are deployed on enterprise-class
platforms, distributing intelligence to the edge of its customers'
networks. Synapse is a subsidiary of McWane, Inc. (www.mcwane.com)
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