|[March 11, 2014]
Audience of the Eutelsat-Nilesat 7/8° West Video Neighbourhood Breaks Barrier of 50 Million Homes in Middle East and North Africa
DUBAI, United Arab Emirates & PARIS --(Business Wire)--
Eutelsat (News - Alert) Communications (Paris:ETL) today unveiled at Cabsat Dubai the
results of its new survey on TV reception modes and trends across the
Middle East and North Africa.
Michel de Rosen, Eutelsat Chairman and CEO, commented on the figures: "Our
new survey confirms the exceptional dynamics of the video market in the
Middle East and North Africa and the key role played by satellites that
now reach into more than nine out of ten homes in the region. This
result reflects longstanding partnerships between Eutelsat, Gulfsat,
Nilesat, Noorsat, Viewsat and anchor media groups, including Al Jazeera,
MBC and OSN that are experiencing strong commercial success and are well
placed for further expansion in the region.
The survey also confirms the leadership of the Eutelsat-Nilesat 7/8
West neighbourhood whose audience of more than 50 million homes can
receive an unequalled line-up of 1,050 Arabic and international
channels. Going forward, we believe that the move to higher quality
afforded by HD and, for the future, 4K will further consolidate
satellite as a core infrastructure in the region."
Satellite: the preferred digital infrastructure across Middle East
and North Africa
Overall, the MENA satellite TV universe continues to expand and
satellite is the first choice for multi-channel viewing. Out of a
population base of 77.1 million TV homes across 15 countries, more than
nine out of ten (92%) favour satellite reception for pay-tv or
free-to-air viewing. In 2010, satellite reception accounted for 67% of
TV homes in the region, showing like for like1 increased
penetration of 25 percentage points over the last three years.
Over the same period, the number of homes receiving analogue terrestrial
TV slumped from 18.2 million in 2010 to 4.1 million in 2013, confirming
satellite as the most popular route to digital switchover. IPTV (News - Alert) has
gained some ground in the Gulf with 0.7 million households exclusively
Free-to-air still drving growth
Free-to-air remains by far
the most widespread reception mode across the region, accounting for 94%
of satellite homes in 2013, up from 90% in 2010.
Eutelsat - Nilesat 7/8 ° West neighbourhood: first choice for
The Eutelsat-Nilesat 7/8° West
neighbourhood has further anchored its leading position, with an
audience of 51.5 million homes. On a like for like basis, 63% growth was
recorded in the 10 countries included in the 2010 and 2013 studies.
Viewer attraction to the 7/8° West neighbourhood is driven by a strong
channel line-up which grew by 50% over the period to 1,050 Arabic and
International channels. Excluding Iran, where Eutelsat's HOT BIRD
satellites are the primary video neighbourhood, the Eutelsat-Nilesat
7/8° West position enjoys an average penetration rate of over 90% of
satellite homes in MENA.
HDTV: 29% of TV homes now equipped in Middle East and North Africa
number of homes equipped with an HD Ready or Full HD display has crossed
a threshold of 20 million, accounting for 29% of TV homes in the region.
Penetration of HD consumer equipment in Saudi Arabia, UAE and Jordan is
above 50%. Of the 41.3 million homes not equipped for HDTV, 50% intend
to buy an HD display within the next 12 months
The objective of Eutelsat's observatory is to monitor the evolution
of consumer TV reception modes and trends2
including analysis of reception platforms (satellite, cable, DTT, IPTV,
analogue terrestrial), breakdown between free-to-air and pay-tv,
breakdown by orbital position and assessment of HD consumer equipment
Conducted between November 2013 and January 2014, the survey in MENA
was carried out in 14 countries: Algeria, Egypt, Iran, Iraq, Jordan,
Kuwait, Lebanon, Libya, Morocco, Oman, Saudi Arabia, Tunisia, UAE,
Yemen. 17,000 face-to-face interviews were conducted using a single
questionnaire shared by two leading research institutes, TNS (News - Alert) and GfK.
Figures for Syria were carried over from the 2010 edition.
Where to meet Eutelsat at Cabsat Dubai, Dubai
World Trade Centre, 11-13 March:
Eutelsat stand: Hall 1
- Stand E1-10
About Eutelsat Communications
Established in 1977, Eutelsat
Communications (Euronext Paris: ETL, ISIN code: FR0010221234) is one of
the world's leading and most experienced operators of communications
satellites. The company provides capacity on 34 satellites to clients
that include broadcasters and broadcasting associations, pay-tv
operators, video, data and Internet service providers, enterprises and
government agencies. Eutelsat's satellites provide ubiquitous coverage
of Europe, the Middle East, Africa, Asia-Pacific and the Americas,
enabling video, data, broadband and government communications to be
established irrespective of a user's location. Headquartered in Paris,
with offices and teleports around the globe, Eutelsat represents a
workforce of 1,000 men and women from 32 countries who are experts in
their fields and work with clients to deliver the highest quality of
For more about Eutelsat please visit www.eutelsat.com
Annexes are available at www.eutelsat.com
1 Excluding Iraq, Kuwait, Libya, Oman and Yemen which were
added to the 2013 edition but not surveyed in 2010.
Survey not inclusive of hotels, public administration buildings,
hospitality structures, oil rigs & platforms
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