|[March 12, 2014]
Starbucks Accelerates Mobile Payment Leadership with Release of Enhanced Starbucks App for iPhone
SEATTLE --(Business Wire)--
Starbucks (NASDAQ:SBUX) today announced upcoming enhancements to its
mobile app for iPhone (News - Alert), which will extend the company's leadership in
mobile payment and allow customers to recognize Starbucks partners
(employees) with a tip directly from the Starbucks App for iPhone.
Starbucks enhancements to its mobile app for iPhone include a streamlined design and user experience. (Photo: Business Wire)
Beginning March 19, customers using Starbucks App for iPhone in the
U.S., U.K. and Canada will experience a streamlined design and easy
access to their account and My
Starbucks Rewards information. In addition, customers using the app
will have the option to leave a tip at more than 7,000 company-operated
Starbucks® stores in the U.S.
"With more than 11 percent of transactions a week now happening with a
mobile device in our stores, and nearly 10 million customers currently
using our mobile app, we're thrilled to make the digital experience even
easier and more rewarding for our customers and partners," said Adam
Brotman, chief digital officer for Starbucks. "This update to the
Starbucks App for iPhone is an important next step in digital innovation
at Starbucks and one of the many ways we'll expand and improve our
digital experience in the months to come."
Digital tipping has been a top suggestion on MyStarbucksIdea.com,
an online community for people to share, vote, discuss and put into
action ideas on how to enhance the Starbucks Experience.
Starbucks expects to introduce a complete update to the Starbucks App
for Android (News - Alert)™, including a digital tipping feature, later this year.
"As more and more customers are using their phone to pay, they have
asked for a convenient and meaningful way to show their appreciation to
our store partners," said Cliff Burrows, group president, U.S., Americas
and Teavana. "We're proud to offer digital tipping as an option through
the updated Starbucks App for iPhone to customers in the U.S."
Through the Starbucks App for iPhone, customers can enjoy the following
Mobile Payment - For customers looking for the fastest way to
pay, the Starbucks App for iPhone offers customers the convenience of
paying for their favorite Starbucks® beverages with their mobile
Digital Tipping (NEW!) - Customers can show their appreciation
to store partners by tipping through the Starbucks App for iPhone.
Customers are given the option to provide a tip in the following
denominations: $0.50, $1.00, $2.00.
Shake to Pay (NEW!) - To simplify mobile payments, customers
can now bring the barcode of their Starbucks Card front and center at
any time, simply by shaking their mobile device.
My Starbucks Rewards™ status - The My Starbucks Rewards™ screen
has been redesigned to streamline viewing of Rewards history. The
display also features new transaction types, such as multiple
transactions in a single day and promotional offers, in one integrated
Reload - Customers can reload their Starbucks Card
balance directly from their mobile device with a major credit card.
Customers can even set up automatic reloads.
Store Locator - Customers can search for the closest Starbucks®
stores, view the amenities available at each store, and save favorite
Starbucks Card eGift - Allows customers to treat friends and
family to their favorite Starbucks® beverage, food or merchandise
through a fast and easy virtual gift from their iPhone. Starbucks Card
eGifts can be customized with a personal message and sent directly
using contacts or Facebook (News - Alert) friend list, for any amount between
$5-$100. (U.S. only)
The Starbucks App for iPhone is available for download from the App
Store or at http://sbux.co/StarbucksforiPhone.
Additionally, customers can access their Starbucks account using
Passbook, allowing customers' mobile Starbucks Cards to appear on their
iPhone screen automatically after they enter a favorite Starbucks® store.
About Starbucks Coffee Company
Since 1971, Starbucks Coffee Company has been committed to ethically
sourcing and roasting the highest quality arabica coffee in the
world. Today, with stores around the globe, the company is the premier
roaster and retailer of specialty coffee in the world. Through our
unwavering commitment to excellence and our guiding principles, we bring
the unique Starbucks Experience to life for every customer
through every cup. To share in the experience, please visit us in our
stores or online at starbucks.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140311006717/en/
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