|[March 12, 2014]
Mortgage Returns Launches Spring Purchase Program
ST. LOUIS --(Business Wire)--
Mortgage Returns, a provider
of TRUE CRM technology and automated marketing solutions for the
mortgage industry, announced that it has launched its Spring Purchase
Program enabling mortgage lenders to increase purchase business and
referrals during the upcoming home buying season.
The Spring Purchase Program incorporates two postcards and a three-touch
email campaign to customers, prospects and referral partners. It also
provides a referral card for the recipient to give to family and
friends. The goal of this campaign is to help mortgage originators
thrive in a purchase market by filling their pipeline with leads.
Mortgage Returns developed this campaign in response to the industry
predicions of lower volume this year and arms lenders with the tools
and capabilities to capitalize on the purchase market through a more
sophisticated multi-touch marketing campaign.
The Spring Purchase Program is part of Mortgage Returns' TRUE CRM
concept, which trains lenders to increase the effectiveness of marketing
campaigns and strengthen relationships with customers, prospects and
referral partners to drive revenue and profitability. The primary
elements of TRUE CRM include: Total Database Management, Relevant and
Automated Marketing, Unbiased Reporting, Expertise and Proactive Advice.
"This initiative expands on the program we offered last year, in which
our clients utilized a one-touch direct mail piece and achieved an
average ROI of 540 percent," said Jim Blatt, CEO of Mortgage Returns.
"We expect even better results this year as we have increased the
marketing frequency and look forward to assisting loan originators with
their marketing efforts in their communities."
About Mortgage Returns
St. Louis-based Mortgage Returns provides a TRUE CRM and automated
marketing solution that transcends traditional marketing by enabling
originators to improve the effectiveness of their outreach programs and
maximize profitability from clients, prospects and referral partners.
Through an award-winning, database management and marketing system,
Mortgage Returns provides timely and relevant marketing for more than
9,000 mortgage originators nationwide. Mortgage Returns' customized
marketing solution also increases referrals and cross sell opportunities
for more than 300 financial institutions. For more information about
Mortgage Returns, visit www.mortgagereturns.com.
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