|[March 18, 2014]
Walmart Doubles Down On Video Gaming
BENTONVILLE, Ark. --(Business Wire)--
Walmart is giving the more than 110 million gamers across the U.S. a new
way to unlock value in their current purchases and save even more when
it comes to one of the fastest-growing forms of entertainment.
Starting Wednesday, March 26, customers will be able to trade in their
video games and apply the value immediately towards the purchase of
anything sold at Walmart and Sam's Club, both in stores and online. The
traded-in games will then be sent to be refurbished and made available
for purchase in like-new condition at a great low price.
"Gaming continues to be an important business for us and we're actively
taking aim at the $2 billion pre-owned video game opportunity," said
Duncan Mac Naughton, chief merchandising and marketing officer for
Walmart U.S. "When we disrupt markets and compete, our customer wins.
They'll save money on video games and have the flexibility to spend it
however they want."
How it Works
Walmart's video game trade-in program is easy.
Customers bring their working video games, in the original packaging,
to the electronics department.
Associates scan the UPC code on the case and evaluate the game for
obvious damage such as deep scratches or cracks.
The customer is then provided with a trade-in value for each game to
The total value accepted by the customer is awarded immediately and
can be applied at checkout in a Walmart store or Sam's Club, or online
Available at more than 3,100 Walmart stores nationwide, the new trade-in
service will accept thousands of games for popular consoles like the
Sony PlayStation3 and Microsoft (News - Alert) Xbox 360. Trade-in value will vary.
Certified Pre-Owned Video Games in Stores Later this Year
Later this year, Walmart custmers will also be able to purchase
pre-owned video games in stores and on Walmart.com.
The video games will be labeled "Certified Pre-Owned" which means the
product is fully refurbished and in like-new condition.
"While new releases will remain the focus of our gaming business, we're
glad to give our customers the option to buy pre-owned games," added Mac
Walmart's Trade-In Continues to Grow In-Store and Online
Walmart's in-store video game trade-in program builds on its existing
trade-in offerings. In-store, customers can trade in tablets and
smartphones and apply the trade-in value towards the purchase of a new
device. Online at www.walmart.com/gadgetstogiftcards,
customers can receive credit for a larger range of products such as MP3
players, cameras and laptops, in addition to smartphones, tablets and
More information about the new video game trade-in service can be
found on the new Walmart blog at http://blog.walmart.com
or at http://news.walmart.com/videogames.
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save
money and live better - anytime and anywhere - in retail stores, online,
and through their mobile devices. Each week, more than 245 million
customers and members visit our 10,955 stores under 69 banners in 27
countries and ecommerce websites in 10 countries. With fiscal year 2013
sales of approximately $466 billion, Walmart employs more than 2 million
associates worldwide. Walmart continues to be a leader in
sustainability, corporate philanthropy and employment opportunity.
Additional information about Walmart can be found by visiting http://corporate.walmart.com
on Facebook (News - Alert) at http://facebook.com/walmart
and on Twitter (News - Alert) at http://twitter.com/walmart.
Online merchandise sales are available at http://www.walmart.com
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