|[March 18, 2014]
DRYWORLD Tackles Nike and adidas Competition Head On
VICTORIA, British Columbia --(Business Wire)--
Since developing the concept for DRYWORLD in early 2010, business
partners Matt Weingart and Brian McKenzie have set the bar for
innovation with their first product DRYFEET.
DRYFEET, adidas Prime Knit FS & Nike Magista. (Photo: Business Wire)
Today, the cutting edge product continues to deliver what the name
suggests and much more:
Its slip-on design pulls on over your favorite soccer, football or
Keeps athletes' feet dry when it's wet, warm when it's cold
Increased ball control
Provides excellent compression around the whole foot
The two local Victoria athletes turned businessmen recently brought
DRYFEET to the global marketplace, and are now going to battle with
their fiercest competition yet.
"With two other big brands - Nike and Adidas - entering our space, we
are just as easily going to enter theirs," says McKenzie. "As actual
customers of these companies growing up we recognize their strengths and
weaknesses, which gives us a tremendous advantage on them. We welcome
their challenge - always."
The Canadian Sport Institute - SPIN
- conducted independent testing for DRYWORLD. With findings that
impressed all involved in the project and a huge consumer base, Weingart
and McKenzie jumped headfirst into the world market.
As soon as DRYFEET was validated in the SPIN lab, the duo took the
product on a 26-month athlete and public trial by fire, travellig from
the shores of New Zealand to the coast of Ireland and everywhere in
Building on the international buzz, Weingart and McKenzie created a
viral video. HOW
TO PUT DRYFEET ON was viewed in 110 different countries - an
aggressive ad campaign titled ONE
OF THESE THINGS IS NOT LIKE THE OTHER.
The campaign, referred to as paradigm shifting, reached 40 million
people over a six-month period, catching the attention of Nike and
Adidas, among others.
"Any time another brand of that magnitude enters the market with a
competing product, it creates even more excitement around the technology
we own," says Weingart.
DRYFEET, adidas Prime Knit FS & Nike Magista
With first-mover advantage in the Performance Footgear category created
by DRYWORLD - including celebrity athlete endorsements from 16 world
class athletes in rugby, soccer, CFL, NFL, fitness, boxing and MMA -
DRYWORLD is poised to explode globally in 2014.
"I've been rocking my DRYFEET all last season and the start of
pre-season this year. They make me play to the best of my ability no
matter the conditions," says BC Lions fullback Rolly Lumbala. "I've also
had the privilege of being involved in the testing of the upcoming
products and they are just as revolutionary."
Having brought this highly engineered invention successfully to market
in just over 2 years, DRYFEET is just the beginning for DRYWORLD
Industries. With a full line of athletic products scheduled for release
in 2014, Weingart and McKenzie find themselves in the midst of a capital
raise to further spur along their innovations.
"The core of DRYWORLD's innovation is just that-staying DRY," adds
Weingart. "We've developed a full line of groundbreaking products based
around this core. While R&D is still under lock and key, athletes should
know there will soon be gear available to them that will create a major
shift in the development of products in the sporting goods world."
A battle for the ages has begun.
About DRYWORLD INDUSTRIES
DRYWORLD INDUSTRIES http://dryworldindustries.com
is based in Victoria, B.C. Co-founders Matt Weingart and Brian McKenzie
are seasoned lifelong rugby players who competed at the highest levels
of their sport in all kinds of wet, sloppy and cold weather. All
DRYWORLD products are designed by athletes and are independently lab
tested by Sport Innovation Centre (SPIN), a division of the Canadian
Sport Institute. DRYFEET is ready and available for sale online here BUY
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140318006481/en/
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