Intigral delivers the news in Turkish [DigitalProductionME.com]
(DigitalProductionME.com Via Acquire Media NewsEdge) Intigral, a Dubai-based content aggregation company, has partnered with global news agency Anadolu Agency to provide Turkish Expats living in KSA news direct to their mobiles in Turkish.
The service is available people who use the mobile phone network of STC, which owns Intigral.
Users who subscribe to the service will receive news updates through SMS directly to their phones.
The SMS service will be accessible on all types of mobile handsets, and news will include political, entertainment and sports news from Turkey to begin with.
Ben Kinealy, CEO, Intigral, said: "In-line with Intigral's mission to enable targeted content delivered through multiple channels, we are delighted to bring this service to KSA."
Ça?atay Çulcouglu, deputy director general of Anadolu Agency, said: "KSA represents one of the most important markets for us, considering the sizable Turkish expatriate population residing here. This partnership presents an excellent opportunity for us to reach them and connect them to their homeland whilst growing our business."
The SMS service initially rolled-out in KSA, will be followed by Bahrain and Kuwait.
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