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TMCNet:  Sweet Spot Marketing Launches New

[March 20, 2014]

Sweet Spot Marketing Launches New "Sweet Spot MD" Marketing Initiative to Address Under-served Healthcare and Medical Industry Markets

LEAWOOD, Kan. --(Business Wire)--

Sweet Spot Marketing, a Kansas City-area search engine marketing agency specializing in search engine optimization (SEO) and paid search advertising, has launched a new marketing initiative aimed at serving the web-marketing, SEO, and paid advertising needs of healthcare practitioners and their prospective patients.

"The U.S. healthcare and medical market is a multi-billion dollar industry," said David Barnes (News - Alert), Founder and President of Sweet Spot Marketing. "It is a complex and ever-changing field that requires a unique marketing approach. So, to serve the best interests of our current and future healthcare clients, Sweet Spot has built and launched four new Sweet Spot MD websites tailored to four specific healthcare practice types. These are just the first of many. In addition, we've expanded our business development department with healthcare-experienced representatives whose sole focus is on serving these practice areas."

The healthcare-related websites recently launched by Sweet Spot Marketing include sites that serve the plastic surgery, orthodontic, sleep study, and hearing care industries. A website to serve the web-marketing interests of physical therapists is already in the planning.


In 2013, Sweet Spot Marketing saw record revenues, as well as key additions to company staff. Furthermore, the company was named to Inc. Magazine's 5000 fastest-growing private companies in America for the second consecutive year. Going into 2014, Sweet Spot Marketing made plans to leverage new marketing initiatives designed to help the company better serve clients in healthcare vertical markets. The addition of a number of new staff members to support the initiative was also part of the plan.

"This is just the beginning," said Barnes. "We'll be launching more websites for the healthcare and medical industry as we go forward. We're also hiring more account reps to serve these markets. And at the same time, we'll be helping our valued healthcare industry clients grow their practices by making them distinct and unique among their competitors in the market."

About Sweet Spot Marketing:

Founded in 2007, Sweet Spot Marketing has served businesses and advertising agencies alike, as a provider of Search Engine Marketing (SEM) services, including Search Engine Optimization (SEO), Paid (News - Alert) Search Advertising (PPC), Content Development, Mobile Marketing, Local Search Optimization, Reputation Management, Search-friendly Web Design, and more.

Visit www.sweetspotmarketing.com for more information or call (888) 505-7111 to reach Sweet Spot Marketing directly.


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