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TMCNet:  NXP Strengthens China Team With Appointment of Li Zheng as SVP Sales & Marketing, Greater China and Country Manager, China [Executive Appointments Monitor Worldwide]

[March 24, 2014]

NXP Strengthens China Team With Appointment of Li Zheng as SVP Sales & Marketing, Greater China and Country Manager, China [Executive Appointments Monitor Worldwide]

(Executive Appointments Monitor Worldwide Via Acquire Media NewsEdge) NXP Semiconductors N.V. NXPI -3.14% today announced the appointment of Li Zheng as Senior Vice President Sales & Marketing, Greater China and Country Manager for China. Zheng, who will be based in Shanghai, will replace Mike Yeh, who is retiring from the company after an impressive 30-year career in semiconductors industry.


Prior to taking up this position, Zheng held the position of SVP, worldwide marketing for SMIC Corp. Here, he was responsible for the product line roadmap, technology readiness management, technology promotion and joint development programs with major customers. Zheng has held a series of high profile management positions including Chairman & CEO of Renesas Electronics China and Hong Kong, and Senior Vice President of NEC Electronics China and Hong Kong region.

NXP is committed to building on its industry leading position in China, with 8,000 of the company's employees currently based in the region. NXP designs and creates solutions that enable secure connections for a smarter world; a vision which supports China's latest five-year plan.

NXP is already the largest supplier of automotive semiconductors in China. Growth in this sector is expected to further accelerate the development of connected cars solutions, from smart mobility to enabling energy efficiency, safer traffic and air pollution reduction.

NXP is also the market leader for other lines of business in China including, banking, mobile transactions, AFC, NFC and infrastructure. Meeting the increasing demands of the Chinese mobile device market, NXP provides mobile and cloud connected devices and system protection semiconductors to the major Chinese mobile brands. In addition, NXP's leading technologies are enabling secure connections and solutions for smart cities. Innovations in energy efficiency, smart lighting, smart buildings, and smart mobility are supporting customers in China for future development in the era of the Internet of Things.

"Li brings to the role in-depth knowledge of the specific demands of the China market," said Rick Clemmer, president and CEO, NXP Semiconductors. "His long tenure in the semiconductor and electronics industries will provide us with valuable experience and underscores our commitment to this important region. We are pleased to welcome Li to the team." "Li replaces Mike Yeh, who is retiring from this position," Clemmer continued. "I'd like to take this opportunity to thank Mike for his contribution to NXP. Mike's dedication to build our success in Greater China, and his admirable leadership has been crucial in helping driving our leading position in the region." About NXP Semiconductors NXP Semiconductors N.V. NXPI -3.14% creates solutions that enable secure connections for a smarter world. Building on its expertise in High Performance Mixed Signal electronics, NXP is driving innovation in the automotive, identification and mobile industries, and in application areas including wireless infrastructure, lighting, healthcare, industrial, consumer tech and computing. NXP has operations in more than 25 countries, and posted revenue of $4.82 billion in 2013. Find out more at www.nxp.com .

Forward-looking Statements This document includes forward-looking statements which include statements regarding NXP's business strategy, financial condition, results of operations and market data, as well as other statements that are not historical facts. By their nature, forward-looking statements are subject to numerous factors, risks and uncertainties that could cause actual outcomes and results to be materially different from those projected. Readers are cautioned not to place undue reliance on these forward-looking statements. Except for any ongoing obligation to disclose material information as required by the United States federal securities laws, NXP does not have any intention or obligation to publicly update or revise any forward-looking statements after NXP distributes this document, whether to reflect any future events or circumstances or otherwise. For a discussion of potential risks and uncertainties, please refer to the risk factors listed in NXP's SEC filings. Copies of NXP's SEC filings are available from the SEC website, www.sec.gov .

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