|[March 25, 2014]
Adobe Digital Marketing Summit Hits on Key Theme of Marketing Reinvention
SALT LAKE CITY --(Business Wire)--
Adobe (News - Alert) Summit, The Digital Marketing Conference - The Adobe
Digital Marketing Summit kicked off today with a crowd of more than 5000
digital marketers, publishers, agencies and technologists. Answering
marketer's call to reinvent themselves, Adobe (NASDAQ: ADBE) unveiled
the newest technology breakthroughs in its Adobe Marketing Cloud,
including the ability to do advanced real-time audience profiling,
predictive marketing mix planning, and technology that seamlessly
manages content across the Web and mobile apps. Attendees will hear from
master marketers at brands including Audi, Fedex, MGM, REI and Sephora
as well as celebrity speakers who have used digital to reinvent
themselves and their careers.
"Marketers today want to reinvent themselves and the way they approach
their work, but the majority needs help to thrive in a digital world,"
said Brad Rencher, senior vice president and general manager, Digital
Marketing Business, Adobe. "Adobe Summit is the best place to learn
about the latest digital marketing technology, get advice on the newest
marketing practices and hear from the world's most effective marketers."
Core Services for Adobe Marketing Cloud
The Company introduced new core services for Adobe Marketing Cloud,
which span across Solutions and deliver data, insights, context,
profiles and more.
Industry-first capabilities introduced as part of core services
include Master Marketing Profile, which gives companies a
single view of their customers and prospects to deepen relationships
and offer highly personalized experiences across marketing channels.
Dynamic customer profiles can be updated in real-time with behavioral
data from Marketing Cloud solutions and third party systems like CRM,
ERP, transactional and payment platforms.
Marketers can use their profile data to create audience segments and
share them across Marketing Cloud solutions to deliver the most
personalized ad, web, social, email and app content that is visually
consistent and relevant to individual customers. As the only marketing
profile that enables enterprise marketers with a view of anonymous and
authenticated customer data in real-time, Master Marketing Profile is
the first of its kind in the industry.
Shared Assets, also part of the new core services introduced
today, enables companies to sync, store, search, and share digital
assets from a central repository across Adobe Marketing Cloud
solutions. Marketers can take advantage of Adobe's industry-leading
tools in Creative Cloud and collaborate directly with creative
professionals to accelerate the production of content across all
marketing channels, all from one user interface. Assets are
automatically versioned, indexed and made available to Adobe Marketing
Cloud solutions to help marketers save time and resources.
Additional Innovation Introduced for Adobe Marketing Cloud
Adobe also previewed Marketing Mix Planning technology today,
new capabilities in Adobe Marketing Cloud that enable marketers to
assess, optimize and execute their offline and online marketing mix
including TV, PR, print and events, as well as paid search, display
advertising, social, email and more. Using state of the art
algorithms, Marketing Mix Planning technology provides both
descriptive and predictive analytics including attribution,
effectiveness, forecasting, and campaign scheduling across all
marketing channels. This gives marketers the ability to tie together
attribution, analytics, media planning and execution while offering
real-time activation of campaigns and insights.
The company introduced a set of new mobile app development solutions
and capabilities in Adobe Marketing Cloud that help companies create,
manage and deliver highly pesonalized mobile app experiences to their
customers and prospects in real time and without the need for app
A major new release of Adobe Experience Manager the market leader in
Web experience management, offers innovations for simplification of
website re-platforming and dynamic asset delivery. And, the company
Target Premium, which automates the targeting of relevant content,
offers and cross-sell recommendations for marketers and enables
organizations to easily launch automated campaigns with just a few
The advancements to Adobe Marketing Cloud are being unveiled at Adobe
Summit, The Digital Marketing Conference, this week. Keynote presenters
include Adobe CEO Shantanu Narayen (News - Alert) and senior vice president of Adobe's
Digital Marketing Business, Brad Rencher, along with a series of
industry luminaries and guest speakers including Robert
Strickler, and others. Watch
the keynote live today, Tuesday, March 25, from 8:30-11 MST.
Julie Bornstein, executive vice president and CMO at Sephora, Brad
Brown, senior vice president of eCommerce and Digital at REI, John
Bollen, senior vice president and Chief Digital Officer at MGM Resorts
International, Mike Rude (News - Alert), director of Customer Experience Marketing at
FedEx and others will share inspirations on how to thrive as a marketer
in a digital world. The Summit
Bash will rock Downtown Salt Lake City featuring headlining talent
from GRAMMY-award winning Vampire
Weekend plus other performances from Walk
the Moon and Fictionist.
About Adobe Marketing Cloud
Now there's a place that puts everything digital marketers need in one
spot. It's called the Adobe Marketing Cloud. It includes a complete set
of analytics, social, advertising, targeting, Web and app experience
management and cross-channel campaign management solutions as well as
core services and mobile capabilities that bring together everything
marketers need to know about their campaigns. So marketers can get from
data to insights to action, faster and smarter than ever.
About Adobe Systems (News - Alert) Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe
logo and Creative Cloud are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their respective
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