|[March 25, 2014]
Adobe and SAP Team Up to Deliver Insight-Driven Marketing for Enterprise Customers
WALLDORF, Germany & SALT LAKE CITY --(Business Wire)--
Adobe (News - Alert) Summit, The Digital Marketing Conference - SAP
AG (NYSE: SAP (News - Alert)) and Adobe (NASDAQ: ADBE) today announced a global
reseller agreement targeted at digital marketing and omni-channel
commerce for enterprise customers. As part of the global partnership,
SAP plans to resell Adobe Marketing Cloud with the SAP HANA® platform
and the hybris Commerce Suite. Adobe and SAP will both invest marketing,
sales and development resources in the partnership. The combination of
digital marketing and commerce solutions from SAP and Adobe will be
designed to help enable businesses to analyze data across marketing
channels and customer touch points, deliver more relevant, contextual
customer experiences and ultimately to move one step closer to real-time
customer engagement and drive better business results.
"The extraordinary power of SAP HANA gives us an opportunity to rethink
entire industries and ultimately help amplify the potential of users
from CIOs to CMOs," said Dr. Vishal Sikka, member of the Executive Board
of SAP AG, Products & Innovation. "Adobe has been an amazing partner on
the SAP HANA innovation journey. Together, the Adobe Marketing Cloud and
the SAP HANA platform will enable companies to analyze massive data sets
across various marketing channels and help engage customers in real
time, unearthing opportunities like never before."
"Today's most successful brands use digital marketing to drive their
businesses. In this new world, a strong bridge connecting the worlds of
the CMO and CIO is a strategic imperative," said Brad Rencher, senior
vice president and general manager of Adobe's Digital Marketing
Business. "Adobe and SAP, two powerhouses in marketing and commerce
technology, are taking a groundbreaking step toward delivering solutions
that marketers can use to succeed in today's business environment."
Customers are expected to benefit from the partnership in the following
Omni-channel commerce: Integration between the hybris Commerce
Suite and the Adobe Marketing Cloud will be designed to enable
marketers to personalize consumers' shopping experience from brand
engagement and marketing to immersive omni-channel shopping
Data-driven insights: By uniting the power of the SAP® Customer
Engagement Intelligence solution powered by SAP HANA with digital
marketing capabilities from Adobe Marketing Cloud, marketers will be
able to uncover a 360-degree view of the customer and relevant
transactions across paid, earned and owned channels.
Engaging customer experiences: Integration among SAP HANA, the
hybris Commerce Suite and the Adobe Marketing Cloud is expected to
enable marketers to engage and deepen customer relationships and help
drive revenue across touch points like the web, social and communities.
Market with speed and precision: By using SAP HANA to help
unify, explore and identify high-value opportunities and Adobe
Marketing Cloud to drive digital marketing execution, it is planned
that marketers will move from data to insight to action faster than
For more information, visit the SAP
About Adobe Marketing Cloud
Now there's a place that puts everything digital marketers need in one
spot. It's called the Adobe Marketing Cloud. It includes a complete set
of analytics, social, advertising, targeting, Web and app experience
management and cross-channel campaign management solutions as well as
core services and mobile capabilities that bring together everything
marketers need to know about their campaigns. So marketers can get from
data to insights to action, faster and smarter than ever.
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
About hybris software
hybris software, an SAP company, helps businesses around the globe sell
more goods, services and digital content through every touch point,
channel and device. hybris delivers OmniCommerce™: state-of-the-art
master data management for commerce and unified commerce processes that
give a business a single view of its customers, products and orders, and
its customers a single view of the business. hybris' omni-channel
software is built on a single platform, based on open standards, that is
agile to support limitless innovation, efficient to drive the best TCO,
and scalable and extensible to be the last commerce platform companies
will ever need. Both principal industry analyst firms rank hybris as a
"leader" and list its commerce platform among the top two or three in
the market. The same software is available on-premise, on-demand and
managed hosted, giving merchants of all sizes maximum flexibility. Over
500 companies have chosen hybris, including global B2B sites
W.W.Grainger, Rexel, General Electric, Thomson Reuters (News - Alert) and 3M as well as
consumer brands Toys"R"Us UK, Metro, Bridgestone, Levi's, Nikon,
Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris is the
future of commerce™. For more information, visit www.hybris.com
As market leader in enterprise application software, SAP (NYSE: SAP)
helps companies of all sizes and industries run better. From back office
to boardroom, warehouse to storefront, desktop to mobile device - SAP
empowers people and organizations to work together more efficiently and
use business insight more effectively to stay ahead of the competition.
SAP applications and services enable more than 253,500 customers to
operate profitably, adapt continuously, and grow sustainably. For more
information, visit www.sap.com.
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© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the
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