* ADT Names Jerri DeVard New Senior Vice President, Chief Marketing Officer
(Benzinga Lightning Feed Via Acquire Media NewsEdge) The ADT Corporation (NYSE: ADT) today announced the appointment of Jerri DeVard to the position of senior vice president, chief marketing officer. DeVard, who most recently served as executive vice president, chief marketing officer of Nokia Corporation, will report directly to Naren Gursahaney, ADT's president and CEO. She will assume her post effective March 31, 2014.
In her new role, DeVard will lead ADT's marketing efforts across the Residential, Small Business, and Health business units. She will oversee all strategic, operational and financial aspects of the company's integrated marketing programs, including brand advertising, digital marketing, communications, lead generation, sponsorships, and other initiatives.
Before joining ADT, DeVard served as Nokia's first chief marketing officer. As a member of Nokia's executive committee, she oversaw all global and local marketing, advertising, brand management, insights, retail, partnership and sponsorship activities for consumer and small business. Prior to Nokia, DeVard held various marketing leadership positions in Fortune 100 organizations including the roles of senior vice president, marketing and brand management for Verizon Communications; and chief marketing officer, e-consumer for Citigroup.
“Jerri has tremendous experience building and leading world-class consumer brands, and has a great reputation for harnessing creativity and innovation to drive growth,” said Gursahaney. He added, “I'm counting on Jerri to build on ADT's industry leadership position in home and business automation, and make our brand relevant for the next generation of ADT customers.”
DeVard commented, “The company's mission of protecting and connecting what matters most to its customers appealed to me, especially as ADT reimagines security for the digital age. I look forward to working with the ADT team to fully leverage the strength of the ADT brand and accelerate growth across the enterprise.”
DeVard succeeds Tony Wells, who is leaving the organization after two years of service as ADT's chief marketing officer. Wells will stay with the company for several months to ensure a smooth transition of responsibilities.
DeVard holds a Master of Business Administration in Marketing from Atlanta University Graduate School of Business, and a Bachelor of Arts in Economics from Spelman College.
The ADT Corporation (NYSE: ADT) is a leading provider of electronic security, interactive home and business automation and monitoring services for residences and small businesses in the United States and Canada. ADT's broad and pioneering set of products and services, including ADT Pulse® interactive home and business solutions, and home health services, meet a range of customer needs for today's active and increasingly mobile lifestyles. Headquartered in Boca Raton, Florida, ADT helps provide peace of mind to more than six million customers, and it employs approximately 16,500 people at more than 200 locations. More information is available at www.adt.com.
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