|[March 31, 2014]
Seychelle Reports Japan's Government Filter Bottle Approval Setting the Stage for 2nd Qtr Earnings Growth with the Sale of Radiological-pH Filter Products
SAN JUAN CAPISTRANO, Calif. --(Business Wire)--
Water Filtration Products, a DBA of Seychelle Environmental
Technologies, Inc. (Seychelle) (OTCQB: SYEV), a worldwide leader in the
development, assembly and sale of proprietary portable water filtration
bottles, made several announcements today relating to its marketing and
sales programs in Asia.
Palmer, President, Founder and Chairman, stated that "We are pleased
to announce that we have received approval from the Ministry of Health
in Japan for the sale of our 20 oz, 25 oz and 28 oz advanced portable
water filtration bottles that remove chlorine, organics, in-organics,
pathogens and radiological contaminants from drinking water - while
enhancing pH (alkalinity) to 9.0. Also, we have under government review
our drinking water pitcher which will offer the same filtering
capabilities - and anticipate approval within the next 30 days."
Mr. Palmer went on to say that "Japanese consumers have a continuing
concern about radioactive elements in their drinking water and food
products, primarily Cesium 137, and now, Seychelle under the Fill 2 Pure
brand name, is in a prime position to capitalize on this interest and
health concern as independent testing has confirmed that we remove up to
99.99% of Cesium 137 and other radioactive contaminants. We anticipate
it will be another 45 days to get everything ready for market launch,
and we plan, through our Joint Venture partner, to contact retail,
catalog, TV, government, military ad medical channels of distribution
as part of our product introduction, supported with a Public Relations
program. We expect that sales will begin in our second fiscal quarter."
Mr. Palmer further said that "We anticipate a very positive reaction in
Japan to our product offerings, and expect that it will meaningfully
increase our overall revenues and earnings in fiscal 2015."
In China, there is more important news. Two more distributors are taking
on the Fill 2 Pure brand and will be placing orders shortly. It has also
been decided to start manufacturing and assembling several of our
products in China to reduce costs of handling, freight, import and
Customs fees. This will improve our gross profit margins, save shipping
time, and enable us to expand the market more efficiently with lower
retail pricing. Local manufacturing is expected to start within the next
Parsons, Chief Executive Officer, announced that "We continue to
receive growing interest from around the world in the water filtration
and purification products we manufacture. In recent months, we have had
inquiries from Turkey, Chile, Peru, Thailand, South Korea, Singapore and
Malaysia for distributorships or exclusive distribution opportunities.
We have concluded a distribution agreement with a company in Turkey, and
anticipate that others will be added in the next couple of months."
Mr. Parsons (News - Alert) added that "We are coming closer to the announcement and
release of two new products that will open up new distribution channels
for the company. Both products will have broad domestic and
international consumer appeal, and we expect that they will be available
for sale in the second quarter. Finally, we are talking to a potential
distribution partner in the US who can take us into big box stores and
mass-merchandisers. It could be our own brand or private label. We
should know more in the next month as the negotiations continue."
With Seychelle portable water filtration, consumers can drink, with
complete confidence, perfectly filtered water that is great-tasting from
a variety of sources - the tap, rivers, streams, ponds or creeks. The
regular filter works for water from the tap while the standard and
advanced filters are needed for most outdoor uses. The proprietary
Adsorption Micron Filtration (IAMF) has been tested extensively by
Independent Government Laboratories in the US and throughout the world
to strict EPA/ANSI protocols and NSF Standards 42 and 53 by Broward
"Perfectly Filtered Water - Great Taste - Healthier Life"
Note to Investors
This press release may contain certain forward-looking information about
the Seychelle's business prospects/projections. These are based upon
good-faith current expectations of Seychelle's management. Seychelle
makes no representation or warranty as to the attainability of such
assumptions/projections. Investors are expected to conduct their own
investigation with regard to Seychelle. Seychelle assumes no obligation
to update the information in this press release. For more information,
please visit www.seychelle.com
or call (949) 234-1999.
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