|[March 31, 2014]
Boston Red Sox and Sapient Form Partnership to Guide Club's Digital Strategy
BOSTON --(Business Wire)--
Sapient (NASDAQ: SAPE) and the Boston Red Sox today announced a
partnership designed to help guide the club's digital strategy and
improve its connection with fans through technology. The organizations
will collaborate to imagine and build enhanced experiences that reflect
the real-time nature of today's world, while preserving the deep history
and tradition of America's favorite pastime.
"We are thrilled to embark on this exciting partnership with Sapient,"
said Sam Kennedy, EVP and COO of the Boston Red Sox. "As baseball fans
are increasingly connected, their expectations will continue to evolve.
With Sapient's guidance, we hope to offer fans new ways to experience
the game that deepens their connection to the team and Fenway Park."
The multi-faceted partnership will launch publicly on Opening Day at
Fenway Park, April 4, 2014, when Sapient's logo will debut on Fenway
Park's iconic "Green Monster." SapientNitro, a Sapient business unit and
the global leader in connecting capabilities across story and
technology, will work with the Red Sox to create a roadmap for the
evolution of the baseball experience through interactive, multi-channel
environments that amplify the ballpark experience, augment the rich
history and story of Fenway Park, identify opportunities for greater
customer service and establish a foundation for stronger engagements
with and connection to the next generation of Red Sox fans.
"We are living in a time of unprecedented change in people's lives, as
highly-connected consumers move seamlessly between physical and digital
environments," said Bill Kanarick, Chief Marketing Officer of Sapient.
"With this rapid evolution comes an unprecedented opportunity to take
already powerful experiences and treasured traditions and extend them in
new and exciting ways. We are honored to be a part of the Red Sox
family, and to be entrusted with the evolving experience of the most
passionate baseball fans in the world, while maintaining the tradition
of the game we love and the legacy of Fenway Park."
As part of the partnership, Sapient will be the diital strategy partner
of Fenway Sports Group (FSG), the parent company of Liverpool Football
Club (UK), Roush Fenway Racing, NESN (New England Sports Network), and
Fenway Sports Management. In this capacity, Sapient will work with FSG
on advancing their business in a rapidly-changing environment driven by
evolving expectations of increasingly-connected, always-on consumers.
"Fenway Sports Management has enjoyed a productive multi-year
relationship with Sapient that began with SapientNitro helping to evolve
the digital presence for our client LeBron James," said Mark Lev,
Managing Director of Fenway Sports Management. "We look forward
to building on that relationship as we embark on this new
partnership, with a focus on defining future experiences that capitalize
on the real-time world we live in."
For more information on this partnership, please visit www.sapient.com/redsox.
Sapient is a global services company that helps clients transform in the
areas of business, marketing, and technology. The company operates three
divisions that enable clients to gain a competitive advantage and
succeed in an increasingly digital world. SapientNitro, Sapient Global
Markets, and Sapient Government Services fuse insight, creativity, and
technology to drive innovation and to help clients navigate complex
business problems. Our approach is the subject of case studies used by
MBA programs at Harvard and Yale. The company has operations in The
Americas, Europe, and Asia-Pacific. For more information, visit www.sapient.com.
About Fenway Sports Group
Fenway Sports Group is a leading sports, media and entertainment company
that owns and operates a portfolio that includes the Boston Red Sox of
Major League Baseball and Fenway Park, Liverpool Football Club of the
English Premier League and Anfield Stadium, NASCAR's Roush Fenway Racing
(50% stake), New England Sports Network (80% stake), and Fenway Sports
Management (formerly FSG), a leading sports sales and management
consulting advisory firm.
Safe Harbor Statement
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those related to potential sales to clients and the nature and outcome
of services to be provided - that involve a number of risks and
uncertainties. All forward looking statements are based upon current
expectations and beliefs and various assumptions. Actual results could
differ materially from management's expectations and the forward-looking
statements contained in this release. A number of factors could cause
actual events to differ materially from those indicated, including,
without limitation: a reduction in the demand for the company's services
in light of the current or future economic environment; the company's
ability to accurately set fees for and complete projects on a timely
basis; the acceptance of the company's services, and other risks and
uncertainties as set forth in the company's filings with the SEC (News - Alert),
including without limitation the most recent Annual Report on Form 10-K
and Quarterly Reports on Form 10-Q. Any forward-looking statement speaks
only as of the date on which it is made, and the company undertakes no
obligation to update any forward-looking statements for any reason,
including to reflect events or circumstances after the date on which
such statements are made or to reflect the occurrence of anticipated or
unanticipated events or circumstances, except as required by law.
Sapient is a registered service mark of Sapient Corporation.
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