|[April 03, 2014]
D&B Launches Significantly Enhanced D&B360 Data Cloud Connector for Oracle Eloqua
SHORT HILLS, N.J. --(Business Wire)--
D&B (NYSE:DNB), the world's leading source of commercial information and
insight on businesses, today introduced D&B360TM for
Eloqua (News - Alert) 2.0, a redesigned version of its award-winning integrated
solution for Oracle Eloqua Marketing Automation.
Customers of Oracle Eloqua can use D&B360 to integrate business insights
into their workflows, enabling sales and marketing teams to pinpoint
better opportunities and drive revenue growth. The enhanced D&B360
solution is the latest addition to the Oracle (News - Alert) Eloqua AppCloud, an online
marketplace for B2B marketing applications, and is currently available
in North America.
"If data is not clean and accurate, campaigns aren't going to deliver
the expected results, wasting valuable time and money," said Laura
Kelly, Chief Product Officer, D&B. "Through D&B's upgraded cloud
connector, Oracle Eloqua users can incorporate D&B data and capabilities
more quickly and easily to target with greater precision."
Launched in early 2013, D&B360 for Oracle Eloqua provides users the full
range of D&B's automated data management, cleansing and enrichment
capabilities, resulting in campaigns that can more effectively target
prospects, reach decision makers and generate higher-quality leads.
Oracle Eloqua customers have access to streamed, constantly updated D&B
data and insight on companies, e-mail contacts and corporate family
trees to help improve marketing results.
Features and benefits of the enhanced version include:
Easier data management - optimize segmentation and targeting through
D&B data matched and appended to compan or contact records;
Reverse e-mail lookup - submit e-mail addresses to retrieve names,
contact details, and D-U-N-S® Numbers to improve personalization;
More precise targeting - access over 100 data points on companies and
contacts (represents access to more than four times the previous set
of 23 available data points);
Increase lead conversion rates - better personalize content based on a
360-degree view of prospects and customers; and
Improved performance - all-new design offers faster matching and
higher data quality, helping to reduce the cost of data management
through automatic data refreshes and system updates.
About Dun & Bradstreet (News - Alert)® (D&B)
The Dun & Bradstreet Corporation is the world's leading source of
commercial data, analytics and insight on businesses, or "content." Our
global commercial database contains more than 230 million business
records. We transform commercial data into valuable insight which is the
foundation of our global solutions that customers rely on to make
critical business decisions. D&B provides solution sets that meet a
diverse set of customer needs globally. Customers use D&B Risk
Management Solutions™ to mitigate credit and supplier risk, increase
cash flow and drive increased profitability, and D&B Sales & Marketing
Solutions™ to provide data management capabilities that provide
effective and cost efficient marketing solutions to increase revenue
from new and existing customers.
For more information, please visit www.dnb.com
or follow @DnBUS.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of
Oracle's partner program that provides partners with tools to better
develop, sell and implement Oracle solutions. OPN Specialized offers
resources to train and support specialized knowledge of Oracle products
and solutions and has evolved to recognize Oracle's growing product
portfolio, partner base and business opportunity. Key to the latest
enhancements to OPN is the ability for partners to differentiate through
Specializations. Specializations are achieved through competency
development, business results, expertise and proven success. To find out
more visit http://www.oracle.com/partners.
Oracle is a registered trademark of Oracle and/or its affiliates.
[ Back To Technology News's Homepage ]