|[April 03, 2014]
Oakley Enters Partnership with Little League®
FOOTHILL RANCH, Calif. --(Business Wire)--
Inc. today announced it has entered into a partnership agreement with
Little League® International, making the company the Official
Eyewear Sponsor of Little League Baseball and Softball.
Oakley recently introduced Quarter Jacket, a new sport performance eyewear specifically engineered for youth faces. (Photo: Business Wire)
"We are honored to be Little League's new partner and proud to bring our
premium technologies to today's young players," said Oakley CEO Colin
Baden. "With 2.4 million boys and girls playing in more than 80
countries, Little League is the world's largest youth sports
organization, and the partnership will further our efforts to promote
awareness of eye safety for youth around the globe."
This year marks the 75th anniversary of Little League, and part of its
ongoing success can be attributed to assistance provided by sponsorships
that offset the costs of programs on the local league level.
Partnerships such as the new alliance with Oakley help maintain low team
affiliation fees and provide valuable training, educational resources
and expertise, aiding in projects such as the Coaches Resource Center
video training and the new Tee Ball program.
Baden continued, "From Hall of Famers Tony Gwynn and Rickey Henderson to
today's superstars like Miguel Cabrera and Matt Kemp, some of the
greatest players in the game consider Oakley eyewear to be essential
gear for the sport. Tomorrow's legends deserve the performance of our
optical innovation. More importantly, players young and old need the
protection of our technologies because injuries can happen in the blink
of an eye."
Oakley recently introduced new sport performance eyewear for youth
Jacket™. Specially engineered to fit youth, Quarter Jacket blends
the convenience of an interchangeable lens design with clarity and
protection so the new generation of athletes can take advantage of the
company's optical breakthroughs, including uncompromising impact
The nation's leading volunteer eye health and safety organization
dedicated to fighting blindness and saving sight, Prevent
Blindness, estimates that more than 31,000 people a year suffer eye
injuries related to sports activities, and 4,040 of those injuries occur
in baseball and softball. The American Academy of Ophthalmology
estimates that 90 percent of eye injuries are preventable with the use
of proper safety eyewear. Oakley sports technology is synonymous with
protection, and head-on protection provided by its new Quarter Jacket
eyewear meets ANSI Z87.1 standards for high-mass and high-velocity
impact. In addition, Oakley Plutonite® lens material filters out 100% of
all UVA, UVB, UVC and harmful blue light up to 400nm.
"Little League's national partners play an important role in ensuring
that millions of boys and girls have a wonderful Little League
experience, and parents have a healthy, affordable recreational outlet
for their children," said Liz DiLullo Brown, Little League Vice
President of Marketing and Strategic Partnerships. "We're excited to
welcome Oakley as the Official Eyewear Sponsor of Little League Baseball
and Softball and work with them to inform all our players, parents and
volunteers on the role that Oakley products can play in enhancing the
experience on the field."
Little League strives to find partners that fit its mission of giving
all children a positive, safe experience i the sport, and Oakley will
provide opportunities and information on eye protection and performance.
The company will be on site at the Little League Baseball®
World Series this year to educate consumers on the critical benefits of
eye protection and the optical superiority of Oakley eyewear provided by
the company's renowned High Definition Optics® (HDO®).
Oakley also intends to outfit regional teams at the Little League
Baseball World Series with customized eyewear.
to learn more about the company's performance products for men and
women. Also visit us at Facebook,
to Tweet: .@Oakley enters partnership with @LittleLeague baseball http://oak.ly/OckGTk
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley is
one of the leading sports brands in the world. The holder of more than
675 patents, Oakley is continually seeking problems, solving them with
inventions and wrapping those inventions in art. This philosophy has
made Oakley one of the most iconic and inimitable brands on the market,
with innovations that world-class athletes around the globe depend on to
compete at the highest level possible. Oakley is famed for its
insuperable lens technologies such as High Definition Optics® (HDO®)
which is incorporated into all Oakley
sunglasses and prescription
eyewear, and all premium Oakley
goggles. Oakley has extended its leadership position as the world's
leading sports eyewear brand into apparel,
collections. Laser focused on the consumer, Oakley has both men's
product lines that target Sports Performance, Active
consumers. Oakley is a subsidiary of Luxottica Group. Additional
information is available at www.oakley.com.
About Little League®
Little League® Baseball and Softball is the world's largest
organized youth sports program, with 2.4 million players and one million
adult volunteers in every U.S. state and more than 80 other countries.
In 2014, Little League is celebrating its 75th Anniversary of
developing major league people. For more information, visit LittleLeague.org,
or follow the Little League on Facebook (News - Alert) (facebook.com/LittleLeague)
or Twitter (News - Alert) (twitter.com/LittleLeague).
Celebrate Little League's 75th Anniversary online at LittleLeagueBigLegacy.com,
official hashtag: #LittleLeague75.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140403005459/en/
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