|[April 03, 2014]
ALM Launches Native Advertising Offering for Legal Marketers with ALM Brand Perspectives
NEW YORK --(Business Wire)--
ALM, the leading provider of news and business information to the legal
and real estate industries, today announced the rollout of ALM Brand
Perspectives, the company's own native advertising platform for
marketers seeking to increase brand awareness and visibility in the
Native advertising is a form of "paid media" in which advertisers
attempt to gain online attention by providing relevant content to
readers on a publication's website, in line with editorial content. The
purpose of native advertising is to make the advertising feel less
intrusive and seamless, increasing the likelihood that readers will
interact with the paid content.
"ALM Brand Perspectives is an exciting new advertising vehicle for legal
marketers who wish to demonstrate thought leadership and expertise by
integrating their own content into appropriate ALM publication
websites," said Jeff Litvack, chief digital officer of ALM. "The market
response to this new offering has been positive from both marketers and
There are already a number of advertisers who are running native
advertising campaigns on ALM's various online properties. Early results
have been very positive, with average click-throughrates on ALM Brand
Perspectives ads that are 10 times higher than the industry average for
traditional online display ads (1 percent vs. 0.1 percent) and with some
brands achieving click-through rates as high as 2.1 percent.
According to eMarketer (News - Alert), spending on native advertising in U.S.
media rose by more than 20 percent last year to $1.8 billion and is
expected to exceed $3 billion by 2017. Other prominent media companies
to embrace native advertising include The Wall Street Journal, The
New York Times and The Washington Post.
ALM Brand Perspectives is available to legal marketers for deployment on
all ALM publication websites, including the home pages and other pages
within the sites. For more information, please go to http://at.law.com/ALMbrandperspectives.
ALM is a global leader in specialized business news and information.
Trusted reporting delivered through innovative technology is the
hallmark of ALM's award-winning media properties, which include Law.com (www.law.com),
The American Lawyer, Corporate Counsel, The National Law
Journal and The New York Law Journal. Headquartered in New
York City with 16 offices worldwide, ALM brands have been serving their
markets since 1843. For more information, visit www.alm.com.
ALM, The American Lawyer, Corporate Counsel, GlobeSt.com, Insight
Conferences, Law.com, Law Journal Press, Law Technology News, LegalTech,
The National Law Journal and Real Estate Forum are trademarks or
registered trademarks of ALM Media Properties, LLC.
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